Google Enters Portal Wars Fray. Here’s What It Means for Listings, Leads and the Future of Home Search

The last time Google dipped a toe into real estate search, it walked away. Now, it’s going all in.  The search giant announced it was expanding its real estate listings pilot to all 50 states this summer, powered by a partnership with data firm HouseCanary. As more brokerages and MLSs sign on to the initiative…

The post Google Enters Portal Wars Fray. Here’s What It Means for Listings, Leads and the Future of Home Search appeared first on RISMedia.

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