The last time Google dipped a toe into real estate search, it walked away. Now, it’s going all in. The search giant announced it was expanding its real estate listings pilot to all 50 states this summer, powered by a partnership with data firm HouseCanary. As more brokerages and MLSs sign on to the initiative…
Through a pilot initiative, tech giant Google is working with HouseCanary to bring MLS listings directly into Google Search, after a brief hiatus when the program initially launched late last year. The pilot is powered by HouseCanary’s ComeHome portal and is only available on mobile devices. It appears as a sponsored search result and includes…
Amidst the rapidly accelerating multi-front war over real estate listings, the most important player may have just made its first move. Tech giant Google has started a “controlled experiment” to include real estate listings in sponsored search results, according to HouseCanary, a property data company that is working with Google to provide listings to the…