Above: Will Langley. Will Langley Principal Broker Berkshire Hathaway HomeServices Keys Real Estate | Knight & Gardner Realty Key West, Florida https://www.keysrealestate.com Region served: The Florida Keys Years in real estate: 16 Number of offices: 4 Number of agents: 160 Favorite part of your job: The people—the agents I get to work with daily, the…
Today, many brokerages feel caught between two priorities: growing the business and protecting the agent experience. Too often, growth wins and service quietly erodes. This results in operational debt that comes to light when the market tightens. That erosion isn’t accidental. Growth fails when the systems meant to support it were built too late. Sustainable…
For Teresa Palacios Smith, inclusion is not a program—it is a practice. As chief inclusion and engagement officer at HomeServices of America, Palacios Smith has spent her career building bridges between the real estate industry and the diverse communities it serves. A Cornell-certified DEI expert, she leads initiatives that reach over 23,000 agents across more…
The mad dash for premarket power is showing no signs of slowing, as mega-brokerage eXp announced that it is striking a listing partnership with Realtor.com®, Homes.com and ComeHome.com (HouseCanary’s portal in Google Search), just 24 hours after Zillow launched a similar partnership with five other big national companies. Starting next month, eXp agents will be…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. When potential clients hear your name, the first thing they often do is look you up online. More often than not, the first result they click is not…
For much of my career in real estate, I’ve been told—sometimes directly, sometimes subtly—that there are limits to what an MLS can be. Limits to how flexible it can be. Limits to how innovative it should be. Limits to how deeply it can integrate into a broker’s or agent’s broader business strategy. Those assumptions are…
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Baby Boomers, roughly 20% of the U.S. population, control about 41% of America’s real estate assets and a major share of housing inventory, creating a generational supply squeeze that has lasted for years. This huge pool of long-held homes has stayed off the market as owners delayed downsizing and chose to age in place. Now,…
With home prices still elevated in much of the country, condos have become more realistic for buyers determined to exit the rental train. For most agents, the ability to educate such clients about how they can start building equity immediately by going the condo route is more important than ever. Here are several important pros…
Above, a listing photo of a room staged by Alexandria Pearl. Homes are not purchased with logic alone. They are purchased with emotion. Thoughtful staging creates the emotional connection that allows buyers to envision their life unfolding within a space. I often refer to it as the “Disney effect” for homes. It’s about creating an…
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Above, photo credit: Maximillian Conacher While bringing a period of quiet uncertainty for much of the real estate industry, 2025 proved in stark contrast to be a year of monumental change for HomeSmart. After spending decades shaping real estate’s first and most successful 100%-model brokerage into an industry powerhouse, Founder and CEO Matt Widdows now…
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