When a new lead fills out a contact form at 10:47 p.m. on a Tuesday, the clock starts ticking—but the competition doesn’t wait. In real estate, response time isn’t just a metric; it’s often the difference between securing a client or watching them move onto the next agent. That reality is exactly what inspired serial…
Above: NextHome Co-CEO James Dwiggins and eXp Realty CEO Leo Pareja Virtual-focused brokerage eXp announced it is buying NextHome, in a move that pairs yet another high-growth tech-focused company with a more traditional franchisor as the industry rapidly accelerates through an unprecedented period of consolidation. In an announcement today, eXp and NextHome executives characterized the…
Twenty years ago, Zillow’s first marketing move was a product that solved a real problem and got people talking—neighbors comparing Zestimates, consumers saying, “I found this on Zillow” to their agents. No Super Bowl ad. No massive media budget. No TV campaign. That word-of-mouth wasn’t an accident. Every feature had to pass one test: would…
The reality of being a real estate agent can be brutal. Your phone buzzes at 9:00 p.m. with a client question. You get a text early on a Sunday morning about a showing. Your family dinner gets interrupted by an appraisal that needs attention. Sound familiar? Real estate agents sacrifice a lot for their careers,…
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A broker called me last week and said something I haven’t stopped thinking about. “Jemila, I think I built the wrong thing.” She wasn’t talking about her production. She wasn’t talking about her market share. She was talking about the structure underneath all of it. Whether the business she’d spent a decade building would still…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In today’s digital landscape, video isn’t just a trend—its the reigning king of real estate marketing. Algorithms on Instagram, TikTok, YouTube and even Facebook are explicitly designed to…
For multi-entity brokerage owners, enterprise value is built over years—through agent growth, revenue expansion and operational scale. But a new whitepaper from thedeepdive.tech, “The Valuation Discount Hiding in Plain Sight,” reveals that a silent threat in the back office can erase millions of that value the moment a buyer starts due diligence. Buyers don’t just…
Compass takes majority stake in Peerage Compass International Holdings (CIH) has assumed a controlling stake in Peerage USA Holdings LLC, a firm that invests in and supports multiple Sotheby’s International Realty franchises, as part of a debt-restructuring transaction. The maneuver involves taking 51% of the common equity in a parent company tied to certain Sotheby’s…
Building on a newly established company structure designed to accelerate innovation and support nationwide growth, Realtracs—Tennessee’s largest MLS, supporting 19,000-plus professionals across six states—has announced a major expansion with the introduction of national coverage through new brokerage participation, calling the move a “significant step forward in the next evolution of MLS platforms built to support…
The real estate industry is at a breaking point. As Wall Street suits and corporate conglomerates scramble to consolidate, Realty ONE Group International is turning up the heat. Today, we are doubling down on our status as the largest and fastest-growing family-owned global franchise in the world, sending a clear message: scale is nothing without…
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