Editor’s note: This is part two of a two-part story on builder incentives. Part one focused on a builder’s point of view when it came to incentives. As another low-and-slow year for housing comes to a close, and with mortgage rates weighing on affordability, there can be real value out there for buyers interested in…

The post How to Guide Buyers When Builders Offer Enticing Incentives appeared first on RISMedia.

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Helping Agents Thrive and Grow

Friday, October 16th, 2026

Jill Butler Founder & CEO RedKey Realty Leaders, a member of Leading Real Estate Companies of the World® Richmond Heights, Missouri https://www.redkeystlouis.com Region served: Greater St. Louis, including St. Louis City, St. Louis County, St. Charles County and surrounding communities. Years in real estate: 25 Number of offices: 4 Number of agents: 200 Most important…

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From left, Rick Haase, Whitney LaCosta, Tara Brown, Boomer Foster and David Howell. Photo by AJ Canaria.  WASHINGTON, D.C.—Real estate brokerages are no strangers to consolidation. In 2026, Real acquired REMAX; Compass acquired Anywhere, and eXp and NextHome are now under the same parent brand, AGNT. Beyond the mega deals, large regional independents are constantly…

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Above: Howard Hanna Real Estate Services CEO Hoby Hanna. Photos by AJ Canaria. There’s a sea change confronting the residential real estate industry, and Hoby Hanna isn’t mincing words: “Brokerage is not enough anymore. Not for Howard Hanna, not for your company, not for our agents, and ultimately not for the consumer.” Hanna delivered this…

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New 2026 research suggests that written buyer agreements have made fees and representation more visible, but commissions themselves have not necessarily fallen. A Zillow survey of 366 U.S. real estate agents found that 89% believe written agreements outlining compensation and services benefit buyers. It also found that 77% said fee negotiation benefits buyers, compared with…

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Rethinking the Agent Team Concept

Thursday, October 15th, 2026

The classic idiom, “there is no ‘I’ in team” isn’t part of Phil Sexton’s philosophy. In fact, on his team, the “I”—the individual agent—is everything. Launching his Scottsdale, Arizona-based HomeSmart NEXT team earlier this year, Sexton drew upon his 20 years of technology and real estate experience to create the next evolution of the agent…

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The environment I’m mini golfing with my kids on a day off when a request comes in from one of my agents. She needs market data to present to a client. After 20 years in this business, I know where the market stands. Years ago, a presentation this big would have taken me hours to…

The post Op-Ed: AI Will Deliver Maximum Exposure. The Aggregators Won’t Survive It appeared first on RISMedia.

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Many people pursue real estate because it offers them independence, connections, a chance to build skills and help people achieve the dream of homeownership.  But in the end, if you aren’t making a living, you won’t be able to pursue these goals, or any of the aspirations you have for your career. With a sharp…

The post What Is Industry Evolution Doing to Your Wallet? appeared first on RISMedia.

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