Market conditions have been a bit of a wild ride over recent years, with affordability and inventory challenges, coupled with other economic headwinds, keeping buyers and sellers on edge. Rate lock-in has many sellers awaiting better conditions to make their move, while high home prices have buyers doing the same. What the industry as a…

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The average real estate professional has embraced using AI technology in their business, with the National Association of Realtors® explicitly endorsing its use for “repetitive tasks.”  One of the most repetitive tasks you can probably imagine is creating listings. The photographic parts of listings have been central to AI discussions. AI-assisted virtual staging has taken…

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For the past nine years in a row, the lament among residential real estate brokers was unanimous: There’s not enough inventory. Now, the larger problem is that many cannot afford the inventory. While concerns over housing affordability are on the rise, brokers are also seeing a return to a more balanced market, according to the…

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There is a lot of noise in the real estate industry right now. Clear Cooperation. Private listings. Lawsuits. And now a growing push toward exclusive “Coming Soon” and preview platforms. Let me be clear about where HomeSmart stands. Until shown otherwise, we believe listings should be broadly accessible, not restricted to any one platform or…

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The recent press release for a 20-member team leaving one national brokerage to align with another was fairly boilerplate; the kind of update that is quickly reabsorbed into the churn of a news cycle.  But sometimes there is a story within the story. Sandra Rathe, leader of The Sandra Rathe Team, took RISMedia behind the…

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Real estate people love to extol the limitless potential of a career in the business. Michele Harrington’s story makes the hype a reality.  While Harrington’s path from U.S. Marine to CEO of Southern California’s iconic FirstTeam Real Estate was anything but predictable, there was one constant that fueled her momentum every step of the way:…

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As homeowners across the country seek impactful ways to boost their property’s market value, LIME Painting notes that targeted painting upgrades can significantly enhance curb appeal and resale potential. Industry research shows that professional paint projects are among the most effective home improvements for sellers and value-focused owners alike. Here are some LIME recommendations for…

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“Standing on business” is a very Gen-Z internet term, but it has an age-old meaning. To stand on business is to stand by your morals, not cave your opinions to the whims of others and the trends. It’s a respectable trait, and one Bess Freedman—CEO of Brown Harris Stevens—emulates. As an icon of the industry,…

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It’s been about 10 years since Brian Bair launched the iBuyer Offerpad, and three years since it went public. But like with so many other companies these days, suddenly AI has arrived to change how they do business in many ways, and to his way of thinking, there’s no staying static. It’s either get ahead…

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