Even the most well-established brands need sharp marketing minds to adapt to where consumers are moving. For REAL New York, Director of Marketing Md Kamruzzaman offers that and more. Overseeing a portfolio of more than 1,500 properties, he led the marketing launches of luxury Manhattan properties throughout 2025, most notably the 311-unit tower Casoni.  For…

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Above, Josh Jarboe, broker/owner of REMAX Empire Buyers in Kentucky  Joe Hayden, in his recent op-ed, criticizes brokerages for innovating outside the MLS while simultaneously admitting sellers deserve choice and flexibility. You can’t have both. The market is evolving, and some brokers are uncomfortable because they can no longer control where consumers search, market and…

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Homesellers navigating renovations and repairs before listing are facing a complex landscape shaped by economic pressures, evolving expectations and persistent industry challenges. With many buyers seeking turnkey homes, making all the fixes can be problematic financially. Greatbuildz.com Co-CEO Jon Grishpul points out major renovation pain points, myths and realities. Pain points Cost overruns and budget…

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Above, Joe Hayden, Principal Broker, simpler.realestate Howard Hanna’s CEO Hoby Hanna published a recent op-ed in RISMedia titled, “The MLS is Not a Product. It’s Infrastructure.” I read it before my first coffee, and I agree with the central claim. I am writing this so I can add the part of the conversation that the…

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Here, RISMedia CEO John Featherston talks about the continuing shifts, trends and battles ongoing in the industry, highlighted in three must-read stories: – Howard Hanna CEO Hoby Hanna’s outspoken op-ed on MLS governance – A data-ownership-driven partnership between HomeServices and Cotality  – Zillow’s new lawsuit against Compass and MRED alleging ‘conspiracy’ to hoard listings. “Whether…

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Above, Howard “Hoby” Hanna IV I have spent my career in this industry watching the Multiple Listing Service (MLS) do what it was designed to do: create a level playing field where brokers of every size, every model and every strategy can compete on merit. The MLS made that possible. It is the reason a…

The post Op-Ed: The MLS is Not a Product. It’s Infrastructure. appeared first on RISMedia.

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When a new lead fills out a contact form at 10:47 p.m. on a Tuesday, the clock starts ticking—but the competition doesn’t wait. In real estate, response time isn’t just a metric; it’s often the difference between securing a client or watching them move onto the next agent. That reality is exactly what inspired serial…

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Above: NextHome Co-CEO James Dwiggins and eXp Realty CEO Leo Pareja Virtual-focused brokerage eXp announced it is buying NextHome, in a move that pairs yet another high-growth tech-focused company with a more traditional franchisor as the industry rapidly accelerates through an unprecedented period of consolidation. In an announcement today, eXp and NextHome executives characterized the…

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Twenty years ago, Zillow’s first marketing move was a product that solved a real problem and got people talking—neighbors comparing Zestimates, consumers saying, “I found this on Zillow” to their agents. No Super Bowl ad. No massive media budget. No TV campaign. That word-of-mouth wasn’t an accident. Every feature had to pass one test: would…

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