Baby Boomers, roughly 20% of the U.S. population, control about 41% of America’s real estate assets and a major share of housing inventory, creating a generational supply squeeze that has lasted for years. This huge pool of long-held homes has stayed off the market as owners delayed downsizing and chose to age in place. Now,…
With home prices still elevated in much of the country, condos have become more realistic for buyers determined to exit the rental train. For most agents, the ability to educate such clients about how they can start building equity immediately by going the condo route is more important than ever. Here are several important pros…
Above, a listing photo of a room staged by Alexandria Pearl. Homes are not purchased with logic alone. They are purchased with emotion. Thoughtful staging creates the emotional connection that allows buyers to envision their life unfolding within a space. I often refer to it as the “Disney effect” for homes. It’s about creating an…
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Above, photo credit: Maximillian Conacher While bringing a period of quiet uncertainty for much of the real estate industry, 2025 proved in stark contrast to be a year of monumental change for HomeSmart. After spending decades shaping real estate’s first and most successful 100%-model brokerage into an industry powerhouse, Founder and CEO Matt Widdows now…
Hesitant buyers don’t always say they’re hesitant. They might say they’re “just browsing,” or they want to “see what happens with rates” or that they’re “waiting for the perfect home.” In today’s market—where affordability concerns, rate sensitivity and uncertainty still linger—agents who move deals forward aren’t the most aggressive; they’re the most curious. The right…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Being successful in your social media marketing is not just about frequent posting of good content, you have to balance the styles and types of content you are…
The headlines about the real estate industry are everywhere. Compass acquired Anywhere Real Estate to create the largest real estate company by agent count. Zillow and Compass are locked in a Goliath-versus-Goliath legal battle over private listings. A wave of RESPA-related lawsuits alleges undisclosed referral kickbacks between real estate agents and mortgage companies. And then…
The deadline has been extended to complete RISMedia’s 38th Annual Power Broker Survey, the industry’s preeminent report ranking residential real estate’s largest brokerage firms by sales-dollar volume and transaction sides. The deadline for our receipt of your completed survey is now March 6, 2026 at 11:59 pm EST. Why participate? Participating in the Power Broker…
Just in time for the spring buying season, average mortgage rates crossed “into the fives,” this past week, their lowest level in years, and one economists describe as a “psychological barrier and numeric threshold” that could bring more buyers into the market despite concerns over the economy. The latest Primary Mortgage Market Survey® (PMMS®), released…
Artificial intelligence (AI) is dominating conversations across the industry. Agents are hearing that AI can transform marketing, save time and generate leads, yet many are left wondering how to actually integrate it into their daily workflow. The reality is simple: Awareness alone is not enough. The agents who will thrive in 2026 and beyond are…
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