The last time Google dipped a toe into real estate search, it walked away. Now, it’s going all in. The search giant announced it was expanding its real estate listings pilot to all 50 states this summer, powered by a partnership with data firm HouseCanary. As more brokerages and MLSs sign on to the initiative…
As Google pushes deeper into real estate, HouseCanary has made itself the pipeline funneling MLS listings to the top of the world’s largest search engine. During the latest RISMedia Industry Briefing, RISMedia Founder and CEO John Featherston sat down with HouseCanary CEO Chris Rediger to break down the company’s partnership with Google and what it…
Following the announcement earlier this month that Google went national with its initiative to embed HouseCanary-powered listings into its search portal, many questions have arisen about what it all means for the residential real estate industry. With the industry re-organizing around the flow of listings, brokerages and MLSs are demanding greater control and remuneration for…
Bright MLS has announced it will join a HouseCanary-powered program that surfaces home listings directly in Google mobile search results—a move that would make it one of the first major regional MLSs to plug into the initiative. Bright MLS covers six states—Delaware, Maryland, New Jersey, Pennsylvania, Virginia and West Virginia—and the District of Columbia, serving…
Through a pilot initiative, tech giant Google is working with HouseCanary to bring MLS listings directly into Google Search, after a brief hiatus when the program initially launched late last year. The pilot is powered by HouseCanary’s ComeHome portal and is only available on mobile devices. It appears as a sponsored search result and includes…