Through a pilot initiative, tech giant Google is working with HouseCanary to bring MLS listings directly into Google Search, after a brief hiatus when the program initially launched late last year. The pilot is powered by HouseCanary’s ComeHome portal and is only available on mobile devices. It appears as a sponsored search result and includes…
Redfin has launched what it is calling Redfin Early Access, a new search category featuring homes “buyers won’t find on other major real estate sites,” which include both Compass Coming Soon listings through a previously announced partnership as well as properties listed through the company’s brokerage. According to a release from the portal, the category…
Zillow posted a strong earnings report for Q1 2026, with revenue up year-over-year as the company launches new consumer-facing initiatives. But in CEO Jeremy Wacksman’s opening remarks to investors yesterday after the report, he specifically framed Zillow’s success as overcoming a housing market in a rut. “We once again outperformed the broader housing market, which…
Fierce portal giant competitors Zillow and Realtor.com have announced a new collaboration where, beginning this summer, Zillow Preview pre-market listings will also be available on Realtor.com®—listed as “Realtor.com Preview” listings. The move, being hailed by the portals in a release as setting “a new standard for pre-market transparency,” will allow buyers to see more homes…
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to their database. But what hasn’t existed, until now, is a way to make those listings publicly visible: open to every buyer and searchable by anyone. Zillow Preview changes that. Rather than keeping pre-market listings behind…
An average of 7.6% of potential homebuyers searching on Zillow also shop for rentals, according to Zillow’s new report on “dual shoppers,” highlighting the continued affordability challenges faced across the U.S. as buyers weigh their options. Overall, in the U.S., Zillow found that it is typically $415 cheaper to rent than own (including mortgage payments,…
FirstTeam® has announced that it has joined Zillow Preview, the portal’s new way to bring pre-market home listings into the open, earlier in the listing process. As part of the platform, Zillow stated that FirstTeam®’s 2,300 sales agents in California, Arizona, Idaho, and Washington can now publicly pre-market their listings on Zillow and Trulia before…
Redfin has formally—and publicly—asked Washington-based Northwest MLS (NWMLS) to change its rules and allow home sellers to pre-market their properties. The request, detailed in a letter from Joe Rath, Redfin’s Head of Industry Relations at Rocket Companies, challenges what critics have called one of the most restrictive policies around public marketing across the MLS landscape.…
Zillow has launched the Zillow Buzz Index (ZBI), a new metric that measures which design details and architectural features boost buyer engagement with a listing. The data helps to identify which homes are most likely to attract strong interest and move quickly, which in turn helps agents guide clients in how to generate more interest…
The brief moment of lower mortgage rates, coupled with some bettering signs in affordability, have led to a margin of improvement in housing inventory and the market as a whole, according to new data. Zillow’s March Market Report found that pending listings (listings that changed from for-sale to pending status rather than closed sales) grew…
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