Google’s effort to embed listings directly into its world-dominant search engine just expanded nationally as the tech mega-company leans into the scramble for listing control and display. Starting this summer—but currently limited only to mobile—consumers across the country will see entire listings with photos, pricing, home characteristics and the identities of listing agent and brokerage…
Late last year, Bright MLS General Counsel Brian Schneider was doing what millions of people do every day—asking AI large language models (LLMs) like ChatGPT, Claude and Google Gemini for information on real estate listings. But Schneider’s motives were very different from the average consumer. As part of a regular review process, Schneider was checking…
Through a pilot initiative, tech giant Google is working with HouseCanary to bring MLS listings directly into Google Search, after a brief hiatus when the program initially launched late last year. The pilot is powered by HouseCanary’s ComeHome portal and is only available on mobile devices. It appears as a sponsored search result and includes…
The mad dash for premarket power is showing no signs of slowing, as mega-brokerage eXp announced that it is striking a listing partnership with Realtor.com®, Homes.com and ComeHome.com (HouseCanary’s portal in Google Search), just 24 hours after Zillow launched a similar partnership with five other big national companies. Starting next month, eXp agents will be…
Amidst the rapidly accelerating multi-front war over real estate listings, the most important player may have just made its first move. Tech giant Google has started a “controlled experiment” to include real estate listings in sponsored search results, according to HouseCanary, a property data company that is working with Google to provide listings to the…