A new survey from multifamily software company Entrata is shining some light on how renters are redefining financial success and prioritizing their money. While homeownership remains a long-term goal for many, renters are putting their money toward more immediate financial needs, with emergency savings, retirement and travel ranking ahead of saving for a home purchase.…
Michael Sherman leads Zillow Rentals, overseeing the business and product teams responsible for Zillow’s rental marketplace. Since joining Zillow in 2012, Sherman has held leadership roles across several of the company’s businesses, focusing on building products and partnerships that create value for both consumers and industry partners. Under Sherman’s leadership, Zillow Rentals has grown into…
An average of 7.6% of potential homebuyers searching on Zillow also shop for rentals, according to Zillow’s new report on “dual shoppers,” highlighting the continued affordability challenges faced across the U.S. as buyers weigh their options. Overall, in the U.S., Zillow found that it is typically $415 cheaper to rent than own (including mortgage payments,…
If there’s one declaration most new real estate agents don’t want to hear after spending a lot of time with a homebuyer client it could very well be the following: “We’ve decided to rent.” On one hand, there goes a hefty commission. But on the other hand, while agents logically prefer sales, they can often…
Affordability constraints on the housing market in recent years have left more people turning to renting than ever before. But while high expectations abound for market normalization in 2026, the latest data from ATTOM already seems to show that owning a home is becoming more affordable than renting a three-bedroom property across the country. ATTOM’s…