An average of 7.6% of potential homebuyers searching on Zillow also shop for rentals, according to Zillow’s new report on “dual shoppers,” highlighting the continued affordability challenges faced across the U.S. as buyers weigh their options. Overall, in the U.S., Zillow found that it is typically $415 cheaper to rent than own (including mortgage payments,…
If there’s one declaration most new real estate agents don’t want to hear after spending a lot of time with a homebuyer client it could very well be the following: “We’ve decided to rent.” On one hand, there goes a hefty commission. But on the other hand, while agents logically prefer sales, they can often…
Affordability constraints on the housing market in recent years have left more people turning to renting than ever before. But while high expectations abound for market normalization in 2026, the latest data from ATTOM already seems to show that owning a home is becoming more affordable than renting a three-bedroom property across the country. ATTOM’s…