If there’s one declaration most new real estate agents don’t want to hear after spending a lot of time with a homebuyer client it could very well be the following: “We’ve decided to rent.” On one hand, there goes a hefty commission. But on the other hand, while agents logically prefer sales, they can often…
A new survey from Zillow finds a striking reversal in market dynamics: by the fourth quarter of 2025, 51% of agents said market conditions were favoring buyers, the first time that had been true all year. From this same time last year, inventory is up 5%, the monthly mortgage payment on a typical U.S. home…
Above: Will Langley. Will Langley Principal Broker Berkshire Hathaway HomeServices Keys Real Estate | Knight & Gardner Realty Key West, Florida https://www.keysrealestate.com Region served: The Florida Keys Years in real estate: 16 Number of offices: 4 Number of agents: 160 Favorite part of your job: The people—the agents I get to work with daily, the…
Today, many brokerages feel caught between two priorities: growing the business and protecting the agent experience. Too often, growth wins and service quietly erodes. This results in operational debt that comes to light when the market tightens. That erosion isn’t accidental. Growth fails when the systems meant to support it were built too late. Sustainable…
Baby Boomers, roughly 20% of the U.S. population, control about 41% of America’s real estate assets and a major share of housing inventory, creating a generational supply squeeze that has lasted for years. This huge pool of long-held homes has stayed off the market as owners delayed downsizing and chose to age in place. Now,…
With home prices still elevated in much of the country, condos have become more realistic for buyers determined to exit the rental train. For most agents, the ability to educate such clients about how they can start building equity immediately by going the condo route is more important than ever. Here are several important pros…
Hesitant buyers don’t always say they’re hesitant. They might say they’re “just browsing,” or they want to “see what happens with rates” or that they’re “waiting for the perfect home.” In today’s market—where affordability concerns, rate sensitivity and uncertainty still linger—agents who move deals forward aren’t the most aggressive; they’re the most curious. The right…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Being successful in your social media marketing is not just about frequent posting of good content, you have to balance the styles and types of content you are…
The cold of winter slows many things down, but the frosty season should not keep you from trying to heat up your sails. Even if you work from a home office and don’t have to worry about that commute during the winter, real estate professionals (especially ones with open houses to show) still spend plenty…
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You can never know exactly what homebuyers and sellers are truly thinking about, especially with the industry trying to get its footing back. Of course it’s all smiles and handshakes when the homebuying or selling process begins. But when issues arise you need to make sure you’re providing precisely what they need. Here are eight…
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