With the first month of the new year nearly behind us, real estate professionals are buckling down as they find their stride and set the tone for the months ahead. Coming off another tough year, brokerage leaders are moving quickly in order to take advantage of a gradually improving market.  But where do the biggest…

The post Taking 2026 by Storm: How to Win in Today’s Shifting Market appeared first on RISMedia.

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Real estate professionals often predicate success upon an external force, a factor beyond their control. Like interest rates. Or inventory. How many times have you thought, “if rates just came down a little” or “if we just had more listings,” surely, business would skyrocket. In reality, however, while interest rates and inventory are critically important…

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Editor’s note: In this two-part series, we take a look at how the buyer experience differs today from past years. Part 1 was a look back at how the process evolved to where it is now. Here, we review how tech has impacted everything, and the skills required to serve luxury-market clients. Information overload. The…

The post The Buyer Experience: Looking Back and Looking Forward, Part 2 appeared first on RISMedia.

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Every real estate cycle has a quiet turning point. It happens before the headlines shift and before the crowd shows up. 2026 is that moment. After a necessary pause, housing is back in favor. Not because of speculation or hype, but because the fundamentals are realigning. Interest rates are stabilizing. Certainty is returning. And millions…

The post 2026 Is the Real Estate Comeback Cycle appeared first on RISMedia.

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Around 7:14 a.m. on a random Thursday, someone in nearly every brokerage office, group chat, or Slack channel sends the same message: “Did you see the news?” Another merger. Another acquisition. Another domino in a consolidation cycle that’s starting to feel less like a phase and more like the industry’s new operating system. The headlines…

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Everywhere you look, people are asking: Will AI replace agents? It’s a topic that’s sparked a lot of curiosity—and, let’s be honest, a fair bit of anxiety. At this year’s Zillow Unlock, I had the privilege of tackling this question head on with a session I led called “AI Won’t Take Your Job: Here Are…

The post AI Won’t Take Your Job: Here Are 3 Ways to Use It appeared first on RISMedia.

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There are all kinds of numbers available for people to ponder as they set on the path to homeownership. Every month the National Association of Realtors® releases a home-purchase affordability report which provides the latest national facts and figures regarding qualifying income needed to buy a home, current average mortgage rate, median family income and…

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Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. The yearly rewind made popular by Spotify Wrapped is becoming more and more common, so now is the perfect time to hop on the trend. Take advantage of…

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Above, Lawrence Yun and Nadia Evangelou At the National Association of Realtors® (NAR) Real Estate Forecast Summit, held remotely Dec. 9, NAR Chief Economist Lawrence Yun predicted that the Federal Reserve will cut interest rates Dec. 10, with two more cuts next year. But taking a longer view after multiple sluggish years for housing, Yun…

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HOUSTON—At the National Association of Realtors® (NAR) recent NAR NXT conference, real estate industry leader John Hentschel—global chair of The Counselors of Real Estate, a global organization of real property advisors—presented the top issues facing the real estate industry today. What was initially meant to be a “2026 Top Ten Issues Affecting Real Estate” was…

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