For many agents, a closing gift marks the end of a transaction. But for clients, it’s often just the beginning of homeownership—and that’s where small, thoughtful follow-ups can make a lasting impression. Agents don’t need expensive gifts or elaborate gestures to stay top-of-mind after closing. Sometimes, the most meaningful value comes from showing up at…
Sailors awaiting rain aim straight, said Captain Craig. Does that sentence make any sense to you? Me neither. It resulted when AI was provided with text and tasked to create something readable, but was misinterpreted by the app to mean that each word had to include “ai.” Whoops. The lead sentence is, of course, laughable,…
Phone outreach is still one of the fastest ways for agents to connect with motivated prospects. But in today’s carrier-regulated environment, how you call matters just as much as who you call. Research shows that over 95 percent of calls labeled as spam are never answered, underscoring how quickly poor calling practices can limit connection…
Nosy neighbors are one thing. They can be occasionally annoying. But noisy neighbors? They can be an endless drag. And for agents whose livelihoods rely on getting buyer clients through the long and winding path to closings, noise pollution can capsize otherwise promising deals. Condo buildings anywhere and co-op high-rises in urban areas are especially…
With the first month of the new year nearly behind us, real estate professionals are buckling down as they find their stride and set the tone for the months ahead. Coming off another tough year, brokerage leaders are moving quickly in order to take advantage of a gradually improving market. But where do the biggest…
The post Taking 2026 by Storm: How to Win in Today’s Shifting Market appeared first on RISMedia.
Real estate professionals often predicate success upon an external force, a factor beyond their control. Like interest rates. Or inventory. How many times have you thought, “if rates just came down a little” or “if we just had more listings,” surely, business would skyrocket. In reality, however, while interest rates and inventory are critically important…
Editor’s note: In this two-part series, we take a look at how the buyer experience differs today from past years. Part 1 was a look back at how the process evolved to where it is now. Here, we review how tech has impacted everything, and the skills required to serve luxury-market clients. Information overload. The…
The post The Buyer Experience: Looking Back and Looking Forward, Part 2 appeared first on RISMedia.
Every real estate cycle has a quiet turning point. It happens before the headlines shift and before the crowd shows up. 2026 is that moment. After a necessary pause, housing is back in favor. Not because of speculation or hype, but because the fundamentals are realigning. Interest rates are stabilizing. Certainty is returning. And millions…
The post 2026 Is the Real Estate Comeback Cycle appeared first on RISMedia.
Around 7:14 a.m. on a random Thursday, someone in nearly every brokerage office, group chat, or Slack channel sends the same message: “Did you see the news?” Another merger. Another acquisition. Another domino in a consolidation cycle that’s starting to feel less like a phase and more like the industry’s new operating system. The headlines…
Everywhere you look, people are asking: Will AI replace agents? It’s a topic that’s sparked a lot of curiosity—and, let’s be honest, a fair bit of anxiety. At this year’s Zillow Unlock, I had the privilege of tackling this question head on with a session I led called “AI Won’t Take Your Job: Here Are…
The post AI Won’t Take Your Job: Here Are 3 Ways to Use It appeared first on RISMedia.
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