One in five prospective buyers and current homeowners used AI tools or chatbots for housing research during the previous year, according to Bank of America’s 2026 Homebuyer Insights Report. Usage reached 32% among Gen Z and 28% among millennials. Of those who used AI, 57% asked it to estimate affordability, mortgage payments or closing costs.…
While September may be recognized as Realtor® Safety Month, safety should be a top priority every day of the year—a year-round commitment that involves creating safer practices, stronger awareness and a culture of preparedness for those who work in the industry. Today, that means being aware of more than just your physical surroundings when meeting…
Carter Clark Broker/Owner/President Weichert, Realtors® – The Griffin Company Fayetteville, Arkansas https://www.weichertgriffin.com Regions served: Northwest Arkansas and Southwest Missouri Years in real estate: 23 Number of offices: 4 Number of agents: 236 Favorite part of your job: Working with our agents to help them grow their business, learn how to prospect and be customer-centric. Most…
There’s a reason most everyone in real estate has their eyes peeled on how the mortgage rate moves every week. Even a slight rise can short-circuit some buyers. The average rate on a 30-year fixed mortgage reached 6.71% in early September, its highest level in 13 months, according to Freddie Mac. A separate daily measure…
The post 6 Key Numbers Buyers Must Examine Before Committing appeared first on RISMedia.
Who doesn’t like the look of a sleek, high-tech kitchen? It sure helps to sell a home on the market. But once someone’s actually cooking, ease of cooking is what counts. For Mark Stevenson, managing director and product designer at Stoveshield.com, there is a clear shift in how homeowners think about kitchen design. “People are…
Editor’s note: In this two-part series, we examine the importance of comprehensive insurance policies for homeowners across the board, and the conversations real estate professionals should be having with clients. Stay tuned for part 2, where we’ll be focusing on flood insurance specifically. It wasn’t so very long ago when acquiring insurance was nothing more…
In last week’s Sunday Showcase, we offered The One-Week Kitchen Test to Take Before Renovating. A week earlier we spotlighted How Owners Can Make Kitchens Look Expensive Without Renovating. Here we present the third kitchen segment of the trilogy . Recent kitchen-based research from Virlo, a short-form video trend intelligence platform, featured smart trash cans…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. As an agent, you’re going to be presenting yourself as an expert in many facets of the business, but one of the strongest ways to attract clients has…
Michael Furino concedes that sometimes, he probably leaves money on the table. “I’m honest with people,” he says. “It probably costs me money once in a while because I’m not in their face and I’m not a hard sell.” But this is exactly what makes Furino successful in the long-run. In July, the top-producing founder…
The post Team Leader Michael Furino on Playing the Long Game appeared first on RISMedia.
As much of the country has been enveloped in scorching heat recently, is it too early to start planning for issues that arise during the cold months? Not in this industry, as deals take months to close and market seasonality can always upend your business. Warm weather is ideal for showing houses, unless there’s a…
The post Cold, Hard Facts: How to Handle Freezing Temps and Clients appeared first on RISMedia.
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