Broker Tip: Recruit, Retain, Repeat

Monday, October 20th, 2025

In sales, we know to reward the activity, not just the result, especially when someone refers new business your way. The same principle applies to leadership. Running a successful office is simply sales with a different customer: Your customers are real estate agents, not houses. Challenge your agents to bring an outside agent to something…

The post Broker Tip: Recruit, Retain, Repeat appeared first on RISMedia.

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Above, from left: Helen Hanna Casey, Terrie O’Connor, Sherry Rahnama and Carol Bulman. Photo by AJ Canaria. As more women rise to executive roles across the real estate industry, the conversation is shifting from breaking barriers to building what comes next.  During an insightful panel titled “We Broke the Glass Ceiling – Now What?” at…

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It would be prescient, if not a tad presumptuous, to say that Sarah Chaisson knew from the jump that hitching her career wagon to Anthony Lamacchia’s rising star was the right stratagem. After all, she was just starting out as a kindergarten and first grade teacher, something she loved. Suddenly becoming a glorified assistant in…

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