You can never know exactly what homebuyers and sellers are truly thinking about, especially with the industry trying to get its footing back. Of course it’s all smiles and handshakes when the homebuying or selling process begins. But when issues arise you need to make sure you’re providing precisely what they need. Here are eight…
Despite the single-digit temperatures and icy sidewalks in Worcester, Massachusetts, last week, the crowd gathered at the DCU Convention Center was fired up. “The people who show up here are the real do-ers.” That’s how Anthony Lamacchia, CEO and owner of Crush It In Real Estate and Lamacchia Realty, described the standing-room-only crowd of more…
For many agents, a closing gift marks the end of a transaction. But for clients, it’s often just the beginning of homeownership—and that’s where small, thoughtful follow-ups can make a lasting impression. Agents don’t need expensive gifts or elaborate gestures to stay top-of-mind after closing. Sometimes, the most meaningful value comes from showing up at…
Sailors awaiting rain aim straight, said Captain Craig. Does that sentence make any sense to you? Me neither. It resulted when AI was provided with text and tasked to create something readable, but was misinterpreted by the app to mean that each word had to include “ai.” Whoops. The lead sentence is, of course, laughable,…
Phone outreach is still one of the fastest ways for agents to connect with motivated prospects. But in today’s carrier-regulated environment, how you call matters just as much as who you call. Research shows that over 95 percent of calls labeled as spam are never answered, underscoring how quickly poor calling practices can limit connection…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Social media often feels like it’s all about the followers. The platforms make you feel like the more followers you have, the more successful you will be. But,…
Private listings have become one of the most widely debated topics in real estate today, with brokerages staking out clear positions on how they should be used. But for real estate professionals across the board, the guiding principle remains the same: doing what’s best for the seller. During RISMedia’s Real Estate’s Rocking in the New…
Nosy neighbors are one thing. They can be occasionally annoying. But noisy neighbors? They can be an endless drag. And for agents whose livelihoods rely on getting buyer clients through the long and winding path to closings, noise pollution can capsize otherwise promising deals. Condo buildings anywhere and co-op high-rises in urban areas are especially…
With the first month of the new year nearly behind us, real estate professionals are buckling down as they find their stride and set the tone for the months ahead. Coming off another tough year, brokerage leaders are moving quickly in order to take advantage of a gradually improving market. But where do the biggest…
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Real estate professionals often predicate success upon an external force, a factor beyond their control. Like interest rates. Or inventory. How many times have you thought, “if rates just came down a little” or “if we just had more listings,” surely, business would skyrocket. In reality, however, while interest rates and inventory are critically important…
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