In today’s market, trust is often the deciding factor in whether a client chooses to move forward with an agent or keep looking. And that trust is usually built, or lost, in the very first conversation. While experience and production matter, how agents show up in those early interactions can make all the difference. First…
A new survey from Zillow finds a striking reversal in market dynamics: by the fourth quarter of 2025, 51% of agents said market conditions were favoring buyers, the first time that had been true all year. From this same time last year, inventory is up 5%, the monthly mortgage payment on a typical U.S. home…
Above: Will Langley. Will Langley Principal Broker Berkshire Hathaway HomeServices Keys Real Estate | Knight & Gardner Realty Key West, Florida https://www.keysrealestate.com Region served: The Florida Keys Years in real estate: 16 Number of offices: 4 Number of agents: 160 Favorite part of your job: The people—the agents I get to work with daily, the…
Today, many brokerages feel caught between two priorities: growing the business and protecting the agent experience. Too often, growth wins and service quietly erodes. This results in operational debt that comes to light when the market tightens. That erosion isn’t accidental. Growth fails when the systems meant to support it were built too late. Sustainable…
For much of my career in real estate, I’ve been told—sometimes directly, sometimes subtly—that there are limits to what an MLS can be. Limits to how flexible it can be. Limits to how innovative it should be. Limits to how deeply it can integrate into a broker’s or agent’s broader business strategy. Those assumptions are…
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Baby Boomers, roughly 20% of the U.S. population, control about 41% of America’s real estate assets and a major share of housing inventory, creating a generational supply squeeze that has lasted for years. This huge pool of long-held homes has stayed off the market as owners delayed downsizing and chose to age in place. Now,…
With home prices still elevated in much of the country, condos have become more realistic for buyers determined to exit the rental train. For most agents, the ability to educate such clients about how they can start building equity immediately by going the condo route is more important than ever. Here are several important pros…
Hesitant buyers don’t always say they’re hesitant. They might say they’re “just browsing,” or they want to “see what happens with rates” or that they’re “waiting for the perfect home.” In today’s market—where affordability concerns, rate sensitivity and uncertainty still linger—agents who move deals forward aren’t the most aggressive; they’re the most curious. The right…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Being successful in your social media marketing is not just about frequent posting of good content, you have to balance the styles and types of content you are…
The headlines about the real estate industry are everywhere. Compass acquired Anywhere Real Estate to create the largest real estate company by agent count. Zillow and Compass are locked in a Goliath-versus-Goliath legal battle over private listings. A wave of RESPA-related lawsuits alleges undisclosed referral kickbacks between real estate agents and mortgage companies. And then…
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