Editor’s note: In this two-part series, we take a look at how the buyer experience differs today from past years. Today is a look back at how the process evolved to where it is now. On Wednesday we review how tech has impacted everything, and the skills required to serve luxury-market clients. When you think…
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Every real estate cycle has a quiet turning point. It happens before the headlines shift and before the crowd shows up. 2026 is that moment. After a necessary pause, housing is back in favor. Not because of speculation or hype, but because the fundamentals are realigning. Interest rates are stabilizing. Certainty is returning. And millions…
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It’s all smiles because the work is done. You’ve expertly guided a client through the long and winding home-buying process to the point where they’ve found what they want and made an offer that was accepted. They’re happy, the seller’s happy, and you’re happy. All that remains are the usual mundane details. What could go…
Around 7:14 a.m. on a random Thursday, someone in nearly every brokerage office, group chat, or Slack channel sends the same message: “Did you see the news?” Another merger. Another acquisition. Another domino in a consolidation cycle that’s starting to feel less like a phase and more like the industry’s new operating system. The headlines…
Everywhere you look, people are asking: Will AI replace agents? It’s a topic that’s sparked a lot of curiosity—and, let’s be honest, a fair bit of anxiety. At this year’s Zillow Unlock, I had the privilege of tackling this question head on with a session I led called “AI Won’t Take Your Job: Here Are…
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There are all kinds of numbers available for people to ponder as they set on the path to homeownership. Every month the National Association of Realtors® releases a home-purchase affordability report which provides the latest national facts and figures regarding qualifying income needed to buy a home, current average mortgage rate, median family income and…
Since joining United Real Estate in 2010, Vice President of Marketing Amanda Cline has played a key role in driving the company’s brand and digital transformation—leading strategic initiatives that have fueled significant company growth and operational efficiency. In addition to elevating both design and user engagement through guiding the rollout of United’s modern logo and…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. The yearly rewind made popular by Spotify Wrapped is becoming more and more common, so now is the perfect time to hop on the trend. Take advantage of…
As the year closes out, we’re looking back at some of the trends that have defined success for real estate professionals across the board in 2025—chief among them the growing embrace of AI. In an ever-evolving market that sees consistent innovation in hardware, software and strategy, staying ahead begins with paying attention to those shifts…
Above, Lawrence Yun and Nadia Evangelou At the National Association of Realtors® (NAR) Real Estate Forecast Summit, held remotely Dec. 9, NAR Chief Economist Lawrence Yun predicted that the Federal Reserve will cut interest rates Dec. 10, with two more cuts next year. But taking a longer view after multiple sluggish years for housing, Yun…
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