Today’s most successful teams approach branding as more than surface-level marketing: they treat it as a core driver of business development. This perspective shapes how teams attract clients, recruit agents and build long-term market presence. As industry pressures like consolidations and mergers mount, having a distinct, consistent team brand is becoming a necessity. What a…
Above, Josh Jarboe, broker/owner of REMAX Empire Buyers in Kentucky Joe Hayden, in his recent op-ed, criticizes brokerages for innovating outside the MLS while simultaneously admitting sellers deserve choice and flexibility. You can’t have both. The market is evolving, and some brokers are uncomfortable because they can no longer control where consumers search, market and…
Above: John Clidy. In today’s real estate environment, agents have more choices than ever. New models promise higher splits, fewer fees and more independence. On the surface, that sounds good. But when you step back and look at what actually drives success, productivity, profitability and sustainability, the conversation changes. The agents who consistently win are…
Today, many brokerages feel caught between two priorities: growing the business and protecting the agent experience. Too often, growth wins and service quietly erodes. This results in operational debt that comes to light when the market tightens. That erosion isn’t accidental. Growth fails when the systems meant to support it were built too late. Sustainable…
For much of my career in real estate, I’ve been told—sometimes directly, sometimes subtly—that there are limits to what an MLS can be. Limits to how flexible it can be. Limits to how innovative it should be. Limits to how deeply it can integrate into a broker’s or agent’s broader business strategy. Those assumptions are…
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There is a serious effort underway by Compass, the country’s largest real estate brokerage, that threatens transparency and access for everyone involved in the home-search process. They call it a Private Listing Network, insisting that limiting exposure of a home to a small internal audience will help fuel demand. In reality, this is a gimmick…
The post Homebuyers, You Must Fight Back! appeared first on RISMedia.
The AI tornado has everyone talking. Will it take my job? What is going away and what will be left? In the real estate brokerage business, good agents understand that they are not ticket takers, but high-level trust builders who guide people during happy, sad, tragic and everyday moments. For example, one of my close…
The post The Future of Real Estate Is Still Human appeared first on RISMedia.
As we watch the Olympic champions competing right now in Milan, it’s hard not to be in awe. The world is tuned in. The spotlight is bright. The stakes are high. And as I watch these athletes take the ice, I feel that same fire. The same admiration. The same realization that what we’re witnessing…
The post What Olympic Ice Skating Teaches Us About Real Estate and Life appeared first on RISMedia.
Above, Bess Freedman. Recently, while traveling, I went to the gym at a little hotel. When I walked in, there was a small counter offering protein bars, trail mix, Gatorade and water—all available on the honor system. A simple sign read: “Please take what you want, leave your name and room number and we will…
The post Reflecting on 2025: Rebuilding Trust in Real Estate appeared first on RISMedia.
The past few weeks, I’ve heard from more than a few friends and colleagues and even relatives outside of New York: “Are people really leaving? How bad is it? Are you moving?” It’s an understandable sentiment given the flood of national headlines suggesting that New Yorkers are once again packing up for Connecticut or Florida,…
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