There is a serious effort underway by Compass, the country’s largest real estate brokerage, that threatens transparency and access for everyone involved in the home-search process. They call it a Private Listing Network, insisting that limiting exposure of a home to a small internal audience will help fuel demand. In reality, this is a gimmick…
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The AI tornado has everyone talking. Will it take my job? What is going away and what will be left? In the real estate brokerage business, good agents understand that they are not ticket takers, but high-level trust builders who guide people during happy, sad, tragic and everyday moments. For example, one of my close…
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As we watch the Olympic champions competing right now in Milan, it’s hard not to be in awe. The world is tuned in. The spotlight is bright. The stakes are high. And as I watch these athletes take the ice, I feel that same fire. The same admiration. The same realization that what we’re witnessing…
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Above, Bess Freedman. Recently, while traveling, I went to the gym at a little hotel. When I walked in, there was a small counter offering protein bars, trail mix, Gatorade and water—all available on the honor system. A simple sign read: “Please take what you want, leave your name and room number and we will…
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The past few weeks, I’ve heard from more than a few friends and colleagues and even relatives outside of New York: “Are people really leaving? How bad is it? Are you moving?” It’s an understandable sentiment given the flood of national headlines suggesting that New Yorkers are once again packing up for Connecticut or Florida,…
Despite the dizzying pace of adoption and the breathless prognostication of the enormous benefits to humanity of artificial intelligence (AI), I can’t escape the sinking feeling that AI is actually making us…well, dumber. The problems with AI aren’t what you think AIs are programmed by humans–which means that just like those little genetic DNA markers…
Here’s the old adage: “The Board challenges the CEO by saying, what if we invest all this money in our people and then they leave to go to a competitor? The CEO responds, what if we don’t invest in them and they stay?” Corporate America learned these lessons decades ago. Companies that ignored retention watched…
The real estate industry is in a moment of reckoning. Traditional brokerages are folding. Mega-mergers are rewriting playbooks. Agents are jumping ship, unsure if the next model will hold. We’re operating in the lowest housing market in 30 years, and the noise is deafening: layoffs, consolidations, lawsuits and headlines that read more like obituaries than…
If you are smart enough to rely on experts to guide you through a process, then that means you are also smart enough to know when some so-called “experts” are faking it. Unfortunately, sometimes that wisdom doesn’t come until it’s too late. When you see smart people with money choose to do something, you assume…
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Above, David Deza Agents and brokerages today are balancing unprecedented industry change while guiding clients who are under tremendous pressure from economic and market conditions. In this environment, clarity of purpose is not a luxury, it’s essential. The most important question for any agent is not, “How many homes can I sell?” but rather, “Why…