The real estate industry is in a moment of reckoning. Traditional brokerages are folding. Mega-mergers are rewriting playbooks. Agents are jumping ship, unsure if the next model will hold. We’re operating in the lowest housing market in 30 years, and the noise is deafening: layoffs, consolidations, lawsuits and headlines that read more like obituaries than…
If you are smart enough to rely on experts to guide you through a process, then that means you are also smart enough to know when some so-called “experts” are faking it. Unfortunately, sometimes that wisdom doesn’t come until it’s too late. When you see smart people with money choose to do something, you assume…
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Above, David Deza Agents and brokerages today are balancing unprecedented industry change while guiding clients who are under tremendous pressure from economic and market conditions. In this environment, clarity of purpose is not a luxury, it’s essential. The most important question for any agent is not, “How many homes can I sell?” but rather, “Why…
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