The lock-in effect—the gap between existing mortgage payments and the cost of financing a home today—continues to widely affect housing supply and is “trapping” homeowners into staying where they are, according to new data from Realtor.com®.   The new Realtor.com report details how a homeowner wishing to move but locked-in at a lower mortgage rate…

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Homeownership remains a priority for many Americans despite housing market fluctuations this year. A recent consumer survey conducted by REMAX highlights how market conditions and lifestyle preferences are shaping homebuyers’ plans. While affordability remains a key concern, buyers are also prioritizing neighborhood safety, social connection and access to lifestyle-enhancing amenities. These preferences underscore that buyers…

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BBB National Programs’ Digital Advertising Accountability Program (DAAP) has worked with Zillow Group to bring several of its digital platforms—Zillow, Trulia, HotPads and StreetEasy—into alignment with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for interest-based advertising (IBA), according to a release issued Dec. 10. DAAP’s routine monitoring identifies third-party data collection for IBA on Zillow.com…

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Above, Fed Chair Jerome Powell The Federal Reserve has announced its third interest rate cut of the year—its third in a row—closing out its final Federal Open Market Committee (FOMC) meeting of 2025. The FOMC announced at its December meeting today that it has cut interest rates by a quarter-percentage point. This follows a 25-basis-point…

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The Real Brokerage, the fast-growing tech-focused brokerage that has made waves in recent years, announced on Jan. 10 that Southern California real estate leader Freeman Wang and his 50-agent team have joined Real through Harvest Realty, which operates under Real’s Private Label program. Wang’s team closed 430 homes totaling $425 million in sales volume in…

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A Value-Driven Approach to Building Business

Wednesday, December 10th, 2025

Above, Ryan Jonke Ryan Jonke Managing Broker/Owner JPAR® – Modern Real Estate Arvada, Colorado  https://www.jparmodernre.com  Region served: Denver Front Range Years in real estate: 25 Number of offices: 1  Number of agents: 170 Favorite part of your job: Teaching agents—whether that’s informing them as to what’s going on in the market or teaching them about…

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Michael Saunders & Company, a member of Leading Real Estate Companies of the World®, has opened a new office in downtown St. Petersburg, as part of its continued expansion across Florida’s Gulf Coast. The firm has added a group of experienced real estate professionals to support its operations in the St. Petersburg/Tampa Bay market. New…

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Home purchase application activity continues to fluctuate with an increase this past week but mortgage watchers say the bigger picture shows applications overall running ahead of a year ago as market conditions continue to mark gradual improvement.  According to the latest Mortgage Bankers Association (MBA) report, the Market Composite Index—the measure of mortgage loan activity…

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Homeowners may be feeling the impact of climate disasters on their insurance premiums, but are buyers modifying their behavior and performing deep research into climate risks during their home searches? Not for very long, it appears, per data shared by Redfin. Redfin listings separate climate risks into five categories: floods, fire, wind, extreme heat and…

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Top from left, Dennis Cestra, Jr. and Stephanie Younger; bottom from left, Brenda Maher and Billy Nash While every company has their position and policy on how to approach private listings, every good real estate agent knows that what really matters is what’s best for the seller. Top real estate professionals tackle the topic in…

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