Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Successful social media content in today’s real estate landscape can sometimes take a bit of effort. Once you perfect your script, shoot your video, edit your post and…
From razor-thin margins to part-time agents, there is good reason for the consolidation currently underway in residential real estate. The question is, will the players left standing be the right ones? As private-equity and Wall Street money extend their tendrils further into the real estate landscape, concerns regarding their intention, integrity and capability to properly…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. For years, real estate social media has been dominated by a single aesthetic: flawless. Agents feel immense pressure to maintain a perfectly curated instagram grid filled with pristine,…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In today’s digital landscape, video isn’t just a trend—its the reigning king of real estate marketing. Algorithms on Instagram, TikTok, YouTube and even Facebook are explicitly designed to…
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to their database. But what hasn’t existed, until now, is a way to make those listings publicly visible: open to every buyer and searchable by anyone. Zillow Preview changes that. Rather than keeping pre-market listings behind…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Social media platforms are ever-evolving marketing grounds. While more and more business is coming off of social media leads than ever before, real estate professionals have to evolve…
Zillow® has announced a multiyear partnership with Major League Baseball (MLB), becoming the official real estate and home rentals marketplace partner of MLB. The agreement spans the baseball calendar, from spring training and home openers through the postseason, and includes national broadcasting, streaming, digital and in-stadium integrations, the company stated. “Baseball is one of the…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. When potential clients hear your name, the first thing they often do is look you up online. More often than not, the first result they click is not…
Above, Howard “Hoby” Hanna Amid the broader—and increasingly complex—debate over private listings, one of the more independent-minded independent brokerages announced this week that it is launching its own private network as a “strategic initiative,” balancing the demand for so-called “seller choice” with MLS policies the company has previously criticized. HannaList, announced this week by Howard…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Being successful in your social media marketing is not just about frequent posting of good content, you have to balance the styles and types of content you are…
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