Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. When a real estate agent takes a look at their calendar on any given day, there’s a good chance a significant chunk of time isn’t spent sitting behind…
With inventory remaining tight and many homeowners reluctant to give up their low mortgage rates, finding new listings isn’t as simple as it once was. This ongoing “lock-in effect” has left many real estate agents competing for a smaller pool of active listings. For continuous business growth, it pays to pair MLS access with other…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. The housing market has not exactly been a breeding ground for first-time homebuying in recent years, but that doesn’t mean there aren’t any younger folks interested. Despite continued…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Successful social media content in today’s real estate landscape can sometimes take a bit of effort. Once you perfect your script, shoot your video, edit your post and…
From razor-thin margins to part-time agents, there is good reason for the consolidation currently underway in residential real estate. The question is, will the players left standing be the right ones? As private-equity and Wall Street money extend their tendrils further into the real estate landscape, concerns regarding their intention, integrity and capability to properly…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. For years, real estate social media has been dominated by a single aesthetic: flawless. Agents feel immense pressure to maintain a perfectly curated instagram grid filled with pristine,…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In today’s digital landscape, video isn’t just a trend—its the reigning king of real estate marketing. Algorithms on Instagram, TikTok, YouTube and even Facebook are explicitly designed to…
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to their database. But what hasn’t existed, until now, is a way to make those listings publicly visible: open to every buyer and searchable by anyone. Zillow Preview changes that. Rather than keeping pre-market listings behind…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Social media platforms are ever-evolving marketing grounds. While more and more business is coming off of social media leads than ever before, real estate professionals have to evolve…
Zillow® has announced a multiyear partnership with Major League Baseball (MLB), becoming the official real estate and home rentals marketplace partner of MLB. The agreement spans the baseball calendar, from spring training and home openers through the postseason, and includes national broadcasting, streaming, digital and in-stadium integrations, the company stated. “Baseball is one of the…
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