Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Before the new year comes around, now is the time to step back and evaluate your tech stack, from your CRM and marketing automation tools to your showing…

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Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Being a local expert in real estate is not just about knowing the ins and outs of your market, it’s about being a pillar of your community. You…

The post How to Give Back and Gain Clients This Holiday Season appeared first on RISMedia.

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Better Homes and Gardens Real Estate LLC hosted its sold-out annual “The Better Retreat” last week in Nashville, Tennessee. The three-day event brought together BHGRE® affiliated brokers, agents and brokerage staff to sharpen their competitive edge in today’s fast-moving market, the company said.  With an agenda centered on professional growth, productivity and differentiation, BHGRE says…

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HomeSmart has announced a national marketing agreement with Lower Mortgage, a tech-enabled mortgage lender. The company says this collaboration is designed to provide its expansive network of agents with direct access to Lower’s mortgage solutions creating a seamless experience for agents, buyers and homeowners nationwide.  Through this agreement, Lower and HomeSmart will jointly roll out…

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Real estate agents spend hours planning social posts—Instagram carousels, TikToks, Reels, etc.—but sometimes overlook one of the simplest ways to build visibility online: commenting.  Intentional, authentic engagement in the comment section can do more for your reach and reputation than yet another meticulously planned post or yet another Canva graphic. Here’s why it matters, and…

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