Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Social media often feels like it’s all about the followers. The platforms make you feel like the more followers you have, the more successful you will be. But,…
Zillow has announced its new national brand platform—“Someday Starts Today”—designed to support people at every stage of the home journey, from those ready to move now to those still only imagining what’s possible. The campaign debuts Feb. 1 in connection with Zillow advertising that will air during the Grammy Awards broadcast, and the portal stated…
In the keynote presentation to open RISMedia’s recent Real Estate’s Rocking in the New Year virtual event, Brian Buffini, chairman and founder of Buffini & Company, expressed the strong view that while a turnaround to good times is in store for the 2026 residential real estate market, brokers and agents must nevertheless be totally committed…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. The yearly rewind made popular by Spotify Wrapped is becoming more and more common, so now is the perfect time to hop on the trend. Take advantage of…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Before the new year comes around, now is the time to step back and evaluate your tech stack, from your CRM and marketing automation tools to your showing…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Being a local expert in real estate is not just about knowing the ins and outs of your market, it’s about being a pillar of your community. You…
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Better Homes and Gardens Real Estate LLC hosted its sold-out annual “The Better Retreat” last week in Nashville, Tennessee. The three-day event brought together BHGRE® affiliated brokers, agents and brokerage staff to sharpen their competitive edge in today’s fast-moving market, the company said. With an agenda centered on professional growth, productivity and differentiation, BHGRE says…
HomeSmart has announced a national marketing agreement with Lower Mortgage, a tech-enabled mortgage lender. The company says this collaboration is designed to provide its expansive network of agents with direct access to Lower’s mortgage solutions creating a seamless experience for agents, buyers and homeowners nationwide. Through this agreement, Lower and HomeSmart will jointly roll out…
Real estate agents spend hours planning social posts—Instagram carousels, TikToks, Reels, etc.—but sometimes overlook one of the simplest ways to build visibility online: commenting. Intentional, authentic engagement in the comment section can do more for your reach and reputation than yet another meticulously planned post or yet another Canva graphic. Here’s why it matters, and…
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