Above, a listing photo of a room staged by Alexandria Pearl. Homes are not purchased with logic alone. They are purchased with emotion. Thoughtful staging creates the emotional connection that allows buyers to envision their life unfolding within a space. I often refer to it as the “Disney effect” for homes. It’s about creating an…
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Above, photo credit: Maximillian Conacher While bringing a period of quiet uncertainty for much of the real estate industry, 2025 proved in stark contrast to be a year of monumental change for HomeSmart. After spending decades shaping real estate’s first and most successful 100%-model brokerage into an industry powerhouse, Founder and CEO Matt Widdows now…
The headlines about the real estate industry are everywhere. Compass acquired Anywhere Real Estate to create the largest real estate company by agent count. Zillow and Compass are locked in a Goliath-versus-Goliath legal battle over private listings. A wave of RESPA-related lawsuits alleges undisclosed referral kickbacks between real estate agents and mortgage companies. And then…
For agents, maintaining and strengthening client relationships is essential, especially in today’s market, where inventory constraints and affordability pressures make repeat and referral business more important than ever. That’s why the right partners and tools matter. A home inspection partner can play a powerful role in that equation. Results from RISMedia’s and Pillar To Post’s…
Compass has released its 2025 Ultra-Luxury Report, which examines U.S. home sales of $10 million and above across 84 markets. The findings point to a re-acceleration of ultra-luxury housing, driven by resurgent public and private financial markets. Across the markets analyzed, 2,261 homes sold for $10 million or more, collectively generating $38.63 billion in sales,…
Sea Glass, a boutique lifestyle real estate franchisor focused on waterfront, resort, and lifestyle-driven markets, has announced the acquisition of Sperry Commercial Global Affiliates, an industry-leading commercial real estate franchisor with a growing national and international footprint. The acquisition brings together two complementary brands under a shared strategic vision, creating a unique platform for commercial…
Above, Vicki Negron A Brooklyn, New York resident for more than 50 years, Vicki Negron was doing very well selling television advertising for major broadcast companies when she began comparing notes with a neighbor who was selling real estate. “I was working around the clock,” Negron said. “My neighbor was putting in fewer hours and…
Above, seated, Kim Ogilvie and Lynn Morris It takes experience and a certain sensitivity to the world of the wealthy to be successful selling high-end properties. So notes Kim Ogilvie, who with partner Lynn Morris operates the Kim Ogilvie Group in Sarasota, Florida, which last year posted $350 million in volume. That is impressive in…
Above, Nicole McCullar Nicole McCullar is part of an exclusive cadre of agents who work the top 1.2% of the market nationally. A graduate of the University of Saint Thomas in Minnesota with a focus on marketing and art history, she left a 25-year career in luxury retail management to join her husband, Shane McCullar,…
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As people continuously rely on digital platforms in the age of social media, new careers have found their way into the market. These new careers have ramifications in real estate, as it opens up new avenues for home shopping—and new ways for agents to build their business. Digital platforms designed to share and spread content…
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