Phone outreach is still one of the fastest ways for agents to connect with motivated prospects. But in today’s carrier-regulated environment, how you call matters just as much as who you call. Research shows that over 95 percent of calls labeled as spam are never answered, underscoring how quickly poor calling practices can limit connection…
January 2026 saw an enormous winter snowstorm sweep across the United States, one that surely left a few canceled open houses in its wake. While all of the snow likely hasn’t melted away just yet, you can’t delay your business for a whole season. If you handle it right, you can still host a perfect…
The post How to Host a Successful Open House In Winter appeared first on RISMedia.
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Social media often feels like it’s all about the followers. The platforms make you feel like the more followers you have, the more successful you will be. But,…
Private listings have become one of the most widely debated topics in real estate today, with brokerages staking out clear positions on how they should be used. But for real estate professionals across the board, the guiding principle remains the same: doing what’s best for the seller. During RISMedia’s Real Estate’s Rocking in the New…
Nosy neighbors are one thing. They can be occasionally annoying. But noisy neighbors? They can be an endless drag. And for agents whose livelihoods rely on getting buyer clients through the long and winding path to closings, noise pollution can capsize otherwise promising deals. Condo buildings anywhere and co-op high-rises in urban areas are especially…
With the first month of the new year nearly behind us, real estate professionals are buckling down as they find their stride and set the tone for the months ahead. Coming off another tough year, brokerage leaders are moving quickly in order to take advantage of a gradually improving market. But where do the biggest…
The post Taking 2026 by Storm: How to Win in Today’s Shifting Market appeared first on RISMedia.
Real estate professionals often predicate success upon an external force, a factor beyond their control. Like interest rates. Or inventory. How many times have you thought, “if rates just came down a little” or “if we just had more listings,” surely, business would skyrocket. In reality, however, while interest rates and inventory are critically important…
In the keynote presentation to open RISMedia’s recent Real Estate’s Rocking in the New Year virtual event, Brian Buffini, chairman and founder of Buffini & Company, expressed the strong view that while a turnaround to good times is in store for the 2026 residential real estate market, brokers and agents must nevertheless be totally committed…
Editor’s note: In this two-part series, we take a look at how the buyer experience differs today from past years. Part 1 was a look back at how the process evolved to where it is now. Here, we review how tech has impacted everything, and the skills required to serve luxury-market clients. Information overload. The…
The post The Buyer Experience: Looking Back and Looking Forward, Part 2 appeared first on RISMedia.
Editor’s note: In this two-part series, we take a look at how the buyer experience differs today from past years. Today is a look back at how the process evolved to where it is now. On Wednesday we review how tech has impacted everything, and the skills required to serve luxury-market clients. When you think…
The post The Buyer Experience: Looking Back and Looking Forward, Part 1 appeared first on RISMedia.
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