One in five prospective buyers and current homeowners used AI tools or chatbots for housing research during the previous year, according to Bank of America’s 2026 Homebuyer Insights Report. Usage reached 32% among Gen Z and 28% among millennials. Of those who used AI, 57% asked it to estimate affordability, mortgage payments or closing costs.…
Above, Jeffrey Braun Real estate can be a complicated industry to break into given the current challenges facing the housing market, and the luxury sector is an animal all its own, something Jeffrey Braun, a CLHMS™ luxury agent with Corcoran Horizon’s Muskoka, Canada, outlet, can attest to. Specializing in luxury real estate and recreational markets,…
While September may be recognized as Realtor® Safety Month, safety should be a top priority every day of the year—a year-round commitment that involves creating safer practices, stronger awareness and a culture of preparedness for those who work in the industry. Today, that means being aware of more than just your physical surroundings when meeting…
Carter Clark Broker/Owner/President Weichert, Realtors® – The Griffin Company Fayetteville, Arkansas https://www.weichertgriffin.com Regions served: Northwest Arkansas and Southwest Missouri Years in real estate: 23 Number of offices: 4 Number of agents: 236 Favorite part of your job: Working with our agents to help them grow their business, learn how to prospect and be customer-centric. Most…
As CEO and co-owner of The Ashton Real Estate Group of REMAX Advantage, the No. 1 REMAX team in the world*, I’m often asked what it takes to build a high-performing real estate business. Many people think the answer is simple: close more transactions. Production certainly matters, and high-performing agents should be proud of the…
Shouldn’t a digital transaction management system work just as well for brokers as it does for agents? Agents need a platform that makes forms, signatures and documents easier to manage. Brokers need visibility, consistency and a clearer way to track what is happening across the business. The right transaction management platform should deliver both without…
Artificial intelligence has quickly become one of the most talked-about topics in real estate. Nearly every conversation about the future of our industry includes automation, predictive analytics and digital transformation. As someone who spends every day focused on operations, technology and growth, I find that exciting. But I also believe we’re asking the wrong question.…
There’s a reason most everyone in real estate has their eyes peeled on how the mortgage rate moves every week. Even a slight rise can short-circuit some buyers. The average rate on a 30-year fixed mortgage reached 6.71% in early September, its highest level in 13 months, according to Freddie Mac. A separate daily measure…
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Editor’s note: This is the second of a three-part series on how agents earn recommendations and referrals from AI. Read part one here. When a prospective buyer asks someone they trust who is the best real estate agent to help them transact, you want your name to be the first one mentioned. What happens when…
Who doesn’t like the look of a sleek, high-tech kitchen? It sure helps to sell a home on the market. But once someone’s actually cooking, ease of cooking is what counts. For Mark Stevenson, managing director and product designer at Stoveshield.com, there is a clear shift in how homeowners think about kitchen design. “People are…
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