It’s all smiles because the work is done. You’ve expertly guided a client through the long and winding home-buying process to the point where they’ve found what they want and made an offer that was accepted. They’re happy, the seller’s happy, and you’re happy. All that remains are the usual mundane details. What could go…
Above, Vicki Negron A Brooklyn, New York resident for more than 50 years, Vicki Negron was doing very well selling television advertising for major broadcast companies when she began comparing notes with a neighbor who was selling real estate. “I was working around the clock,” Negron said. “My neighbor was putting in fewer hours and…
Around 7:14 a.m. on a random Thursday, someone in nearly every brokerage office, group chat, or Slack channel sends the same message: “Did you see the news?” Another merger. Another acquisition. Another domino in a consolidation cycle that’s starting to feel less like a phase and more like the industry’s new operating system. The headlines…
For Ken Baris, real estate isn’t just a career; it’s a calling that began in childhood. The CEO of Berkshire Hathaway HomeServices Jordan Baris Realty literally grew up in the business. His father, Jordan Baris, founded the company in 1952—and as a child, the young Baris always had real estate on the mind. “When I…
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Everywhere you look, people are asking: Will AI replace agents? It’s a topic that’s sparked a lot of curiosity—and, let’s be honest, a fair bit of anxiety. At this year’s Zillow Unlock, I had the privilege of tackling this question head on with a session I led called “AI Won’t Take Your Job: Here Are…
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There are all kinds of numbers available for people to ponder as they set on the path to homeownership. Every month the National Association of Realtors® releases a home-purchase affordability report which provides the latest national facts and figures regarding qualifying income needed to buy a home, current average mortgage rate, median family income and…
Above, Bess Freedman. Recently, while traveling, I went to the gym at a little hotel. When I walked in, there was a small counter offering protein bars, trail mix, Gatorade and water—all available on the honor system. A simple sign read: “Please take what you want, leave your name and room number and we will…
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Since joining United Real Estate in 2010, Vice President of Marketing Amanda Cline has played a key role in driving the company’s brand and digital transformation—leading strategic initiatives that have fueled significant company growth and operational efficiency. In addition to elevating both design and user engagement through guiding the rollout of United’s modern logo and…
Three proptech companies were selected this week as finalists in RISMedia’s first-annual Tech Showdown, a new competition designed to discover and elevate the next wave of innovation in real estate technology. The finalists—Courted, Fiji App and Oppy—offer cutting-edge, AI-driven solutions that respectively address: recruiting and retention; brokerage valuation; and virtual assistants. During a live pitch…
Above: David Mussari. David Mussari Broker/Owner/Managing Partner Berkshire Hathaway HomeServices Professional Realty Mason, Ohio https://www.bhhspro.com Region served: Ohio and surrounding border markets Years in real estate: 30 Number of offices: 40 Number of agents: 700 Most effective recruiting pitch: “We have our business, and you have your business.” Agents come here and stay because we’re…
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