Wrapping up 2025, it can be tempting to treat the fourth quarter as a cooldown period, to take stock and coast to January. For Stellar MLS and the professionals we serve, this time is different—this is the time to accelerate. High-performing professionals and MLSs do not use the last months of the year to slow…
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Imagine people purchasing a home because they’re most impressed with the long, winding driveway. Or with the property’s surveillance cameras, or the strength of the gates surrounding it. Characteristics like the kitchen, square footage or number of bathrooms? All secondary to security. Home security as a priority is not something you have to imagine—it’s already…
As people continuously rely on digital platforms in the age of social media, new careers have found their way into the market. These new careers have ramifications in real estate, as it opens up new avenues for home shopping—and new ways for agents to build their business. Digital platforms designed to share and spread content…
What if that cutting-edge feature your team spent months building six months ago is now the very thing holding you back from what’s next? Nobody wants to hear that their recent innovation is already obsolete. But welcome to the AI-transformed landscape, where the half-life of innovation has compressed from years to mere months. Many of…
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With over 20 years of experience, Shannon Murree is an agent and team leader at REMAX Hallmark Chay Realty Brokerage, in Barrie, Ontario, Canada. Here, she shares her thoughts on how AI plays an important role in her career…to a point. Michael Catarevas: What is your general opinion of AI? Shannon Murree: To be perfectly…
Listen up. Literally! Sounds can indicate that there’s an issue with the health of a house, whether it’s the seller client who owns it or the buyer client taking a look-see. As a residential real estate sales professional, you will get to see (and hear) more homes than anyone, thus exposing your ears to the…
While homebuying remains one of the most prominent and desired milestones for Americans, sometimes people will have regrets about their choice. Experts from Highland Cabinetry explain five reasons that could lead to buyer’s remorse, highlighting the most common mistakes that agents should alert clients about in order to hopefully gain referrals and future business from…
This month, Lukzo Real Estate’s Founder and Director Alejandra Díaz Suárez sheds light on the international demand and interest from buyers seeking homes that balance modern design, functionality and wellness in Morelos, Mexico. Alejandra Díaz Suárez Founder & Director Lukzo Real Estate Cuernavaca, Morelos, México https://www.lukzo.mx Tell us about your company. Lukzo is a real…
In the latest RISMedia webinar—“Growth Through Acquisitions: Strategies to Scale Smarter, Faster”—Founder and CEO John Featherston led an engaging discussion with panelists Anthony Lamacchia, broker/owner and CEO of Lamacchia Realty and Lamacchia Companies, including Lamacchia Property Management, Lamacchia Property Development and Crush It in Real Estate, and Parker Pemberton, CEO of PembertonRE, on how mergers…
Real estate agents spend hours planning social posts—Instagram carousels, TikToks, Reels, etc.—but sometimes overlook one of the simplest ways to build visibility online: commenting. Intentional, authentic engagement in the comment section can do more for your reach and reputation than yet another meticulously planned post or yet another Canva graphic. Here’s why it matters, and…
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