It’s been about 10 years since Brian Bair launched the iBuyer Offerpad, and three years since it went public. But like with so many other companies these days, suddenly AI has arrived to change how they do business in many ways, and to his way of thinking, there’s no staying static. It’s either get ahead…
If there’s one declaration most new real estate agents don’t want to hear after spending a lot of time with a homebuyer client it could very well be the following: “We’ve decided to rent.” On one hand, there goes a hefty commission. But on the other hand, while agents logically prefer sales, they can often…
An open letter directed to MLS providers by Compass, Redfin and Rocket Mortgage was made public last week. It represents a new low in disingenuous behavior. In it, they make an argument for “seller choice” in permitting sellers and their agents to withhold listings from MLSs so they can be introduced in “private listing” networks…
In today’s market, trust is often the deciding factor in whether a client chooses to move forward with an agent or keep looking. And that trust is usually built, or lost, in the very first conversation. While experience and production matter, how agents show up in those early interactions can make all the difference. First…
Change in the real estate industry is everywhere and increasing in speed. We have heard for decades that these changes will replace the professionals in real estate transactions. The truth is, there are only two constants in real estate; change will continue happening no matter how hard you try to stop it and real estate…
Above: Will Langley. Will Langley Principal Broker Berkshire Hathaway HomeServices Keys Real Estate | Knight & Gardner Realty Key West, Florida https://www.keysrealestate.com Region served: The Florida Keys Years in real estate: 16 Number of offices: 4 Number of agents: 160 Favorite part of your job: The people—the agents I get to work with daily, the…
Today, many brokerages feel caught between two priorities: growing the business and protecting the agent experience. Too often, growth wins and service quietly erodes. This results in operational debt that comes to light when the market tightens. That erosion isn’t accidental. Growth fails when the systems meant to support it were built too late. Sustainable…
For Teresa Palacios Smith, inclusion is not a program—it is a practice. As chief inclusion and engagement officer at HomeServices of America, Palacios Smith has spent her career building bridges between the real estate industry and the diverse communities it serves. A Cornell-certified DEI expert, she leads initiatives that reach over 23,000 agents across more…
The mad dash for premarket power is showing no signs of slowing, as mega-brokerage eXp announced that it is striking a listing partnership with Realtor.com®, Homes.com and ComeHome.com (HouseCanary’s portal in Google Search), just 24 hours after Zillow launched a similar partnership with five other big national companies. Starting next month, eXp agents will be…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. When potential clients hear your name, the first thing they often do is look you up online. More often than not, the first result they click is not…
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