In the latest RISMedia webinar—“Growth Through Acquisitions: Strategies to Scale Smarter, Faster”—Founder and CEO John Featherston led an engaging discussion with panelists Anthony Lamacchia, broker/owner and CEO of Lamacchia Realty and Lamacchia Companies, including Lamacchia Property Management, Lamacchia Property Development and Crush It in Real Estate, and Parker Pemberton, CEO of PembertonRE, on how mergers…

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Real estate agents spend hours planning social posts—Instagram carousels, TikToks, Reels, etc.—but sometimes overlook one of the simplest ways to build visibility online: commenting.  Intentional, authentic engagement in the comment section can do more for your reach and reputation than yet another meticulously planned post or yet another Canva graphic. Here’s why it matters, and…

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When asked about the secret to his success at REMAX Island Realty on Hilton Head Island, South Carolina, Robert “Moose” Rini is quick to note that his bottom line is being driven by his frontline. As he approaches 33 years in real estate, Rini recalls his journey from the frontline to where he stands today…

The post Enhancing Productivity While Streamlining Transactions appeared first on RISMedia.

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Broker Tip: Recruit, Retain, Repeat

Monday, October 20th, 2025

In sales, we know to reward the activity, not just the result, especially when someone refers new business your way. The same principle applies to leadership. Running a successful office is simply sales with a different customer: Your customers are real estate agents, not houses. Challenge your agents to bring an outside agent to something…

The post Broker Tip: Recruit, Retain, Repeat appeared first on RISMedia.

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Above, David Deza Agents and brokerages today are balancing unprecedented industry change while guiding clients who are under tremendous pressure from economic and market conditions. In this environment, clarity of purpose is not a luxury, it’s essential.  The most important question for any agent is not, “How many homes can I sell?” but rather, “Why…

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Do You Have What It Takes to Be Elite?

Wednesday, October 15th, 2025

I’ve been fortunate to be around incredibly successful people, such as NFL players and coaches, professional hockey players and founders of businesses in law, finance, franchising—and, of course, real estate, including Jim Weichert. What I’ve learned is that these high achievers are ordinary people who do extraordinary things. What sets them apart is their special…

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The tax reform enacted in July 2025 introduces significant implications for independent contractors, particularly Realtors®. While marketed as pro-small business, the legislation reveals deeper structural complexity that reshapes the professional obligations, financial strategy and operational literacy required of today’s real estate agent. Four major areas of change stand out: The Qualified Business Income (QBI) deduction,…

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Celebrating 25 years of success, HomeSmart unveiled a new brand identity today complete with a new logo and messaging for the brand from the stage at its annual premier agent event, Ignite: Growth Summit 2025—back where it all began a quarter of a century ago in Scottsdale, Arizona, in front of agents, brokers and franchise…

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Above, Robert Ott. Robert Ott Managing Broker and Owner Raintown Realty, under the JPAR franchise system Bellevue, Washington https://raintownrealty.org  Region served: Washington metro area within the Seattle–Tacoma–Bellevue MSA Years in real estate: 33 Number of offices: 1 Number of agents: 58    Describe the strategies, philosophies and day-to-day practices you use to keep your brokerage ahead…

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