A New Study Says Private Listings Sell for More. Can ‘Premarketing’ Upend the Industry?

So-called “premarket” listings appear to be the next big trend for the industry. Zillow’s recent pivot to host what are essentially “Coming Soon” properties (and a mad rush by brokers to strike deals with the portal or other consumer platforms) was an overwhelming affirmation that real estate believes that, to some degree, limited marketing options…

The post A New Study Says Private Listings Sell for More. Can ‘Premarketing’ Upend the Industry? appeared first on RISMedia.

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