Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to their database. But what hasn’t existed, until now, is a way to make those listings publicly visible: open to every buyer and searchable by anyone. Zillow Preview changes that. Rather than keeping pre-market listings behind…
Chicago-based MLS Midwest Real Estate Data (MRED) just announced a seemingly transformative nationwide expansion of its platform (and private network), aiming to give agents across the country access to an MLS-backed platform for so-called “pre-marketed” properties as the industry rapidly shifts toward these new options. In an announcement shared with RISMedia, Compass International Holdings (which…
FirstTeam® has announced that it has joined Zillow Preview, the portal’s new way to bring pre-market home listings into the open, earlier in the listing process. As part of the platform, Zillow stated that FirstTeam®’s 2,300 sales agents in California, Arizona, Idaho, and Washington can now publicly pre-market their listings on Zillow and Trulia before…
“I can prove anything by statistics except the truth.” That witticism, attributed to 19th century British orator and statesman George Canning, highlights something that remains extremely relevant today in the information age. While we have nearly unlimited access to data and analysis, they aren’t always—or perhaps often—leading us closer to the answers we seek. Case…
Zillow on April 10 announced that an additional 28 brokerages have signed on to be part of its “Zillow Preview” premarketing program, bringing the total to “nearly 60,” according to the portal, as the industry continues to parse out the principles of this strategy. The new companies appear to be mostly large regional brokerages, including…
Borrowers and buyers suing Zillow for alleged RESPA violations and racketeering laid out new arguments in court filings last week, largely focused on pushing back against the portal’s contention that their lawsuit lacks legal merit while emphasizing their case hinges on agents’ obligations to represent clients’ best interests. The case, composed of two consolidated class-action…
In its lawsuit against Zillow focused on alleged infringement of copyrighted photos, CoStar Group is adding new allegations today, claiming that Zillow is continuing to “publish” images it has watermarked and identified, including some that were previously removed by the portal after the lawsuit was filed. Originally filed back in the June of 2025, CoStar…
So-called “premarket” listings appear to be the next big trend for the industry. Zillow’s recent pivot to host what are essentially “Coming Soon” properties (and a mad rush by brokers to strike deals with the portal or other consumer platforms) was an overwhelming affirmation that real estate believes that, to some degree, limited marketing options…
Momentum seems to be building for Zillow Preview, with the portal announcing the addition of 24 additional brokerages to the program just one week after its launch. According to the company, Zillow Preview is designed to expand early visibility for sellers, agents and buyers at a critical moment in the home shopping journey, and the…
Just under nine months after filing a bombshell lawsuit against Zillow, Compass is dropping its legal challenge after the portal quietly modified its “Listing Access Standards” yesterday. The lawsuit had claimed that Zillow conspired with fellow portal Redfin to prevent Compass from implementing its “three-phased marketing plan” that involves a private listing phase. Last April,…
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