Above, left to right: Zillow CEO Jeremy Wacksman, MRED CEO Rebecca Jensen and Compass International Holdings CEO Robert Reffkin Against the backdrop of a nationwide fight over listing access, data control and marketing strategies, Chicago has become a flashpoint, with MLS Midwest Real Estate Data (MRED) recently cutting Zillow off from its listing feeds, ostensibly…
The high-profile, industry-shaking battle between mega-brokerage Compass and dominant portal Zillow is back in the courtroom, as Zillow is asking a court to block a major MLS from cutting off its listing feed, claiming that Compass is engaging in an “illegal conspiracy” to promote its private listing and undermine Zillow. The 52-page lawsuit, which Zillow…
Above: HomeServices of America CEO Chris Kelly at RISMedia’s CEO & Leadership Exchange Event in 2025. Minnesota-based brokerage giant HomeServices of America and Texas-based franchisor Keller Williams has announced they are joining a “listing data interface” that will replace MLS entry with a “controlled, brokerage-level environment,” while still promising full support and compliance with local…
Zillow posted a strong earnings report for Q1 2026, with revenue up year-over-year as the company launches new consumer-facing initiatives. But in CEO Jeremy Wacksman’s opening remarks to investors yesterday after the report, he specifically framed Zillow’s success as overcoming a housing market in a rut. “We once again outperformed the broader housing market, which…
Fierce portal giant competitors Zillow and Realtor.com have announced a new collaboration where, beginning this summer, Zillow Preview pre-market listings will also be available on Realtor.com®—listed as “Realtor.com Preview” listings. The move, being hailed by the portals in a release as setting “a new standard for pre-market transparency,” will allow buyers to see more homes…
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to their database. But what hasn’t existed, until now, is a way to make those listings publicly visible: open to every buyer and searchable by anyone. Zillow Preview changes that. Rather than keeping pre-market listings behind…
Chicago-based MLS Midwest Real Estate Data (MRED) just announced a seemingly transformative nationwide expansion of its platform (and private network), aiming to give agents across the country access to an MLS-backed platform for so-called “pre-marketed” properties as the industry rapidly shifts toward these new options. In an announcement shared with RISMedia, Compass International Holdings (which…
FirstTeam® has announced that it has joined Zillow Preview, the portal’s new way to bring pre-market home listings into the open, earlier in the listing process. As part of the platform, Zillow stated that FirstTeam®’s 2,300 sales agents in California, Arizona, Idaho, and Washington can now publicly pre-market their listings on Zillow and Trulia before…
“I can prove anything by statistics except the truth.” That witticism, attributed to 19th century British orator and statesman George Canning, highlights something that remains extremely relevant today in the information age. While we have nearly unlimited access to data and analysis, they aren’t always—or perhaps often—leading us closer to the answers we seek. Case…
Zillow on April 10 announced that an additional 28 brokerages have signed on to be part of its “Zillow Preview” premarketing program, bringing the total to “nearly 60,” according to the portal, as the industry continues to parse out the principles of this strategy. The new companies appear to be mostly large regional brokerages, including…
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