In the wake of the news that MLSs Midwest Real Estate Data (MRED) and Realtracs were partnering with Compass (additionally with United Real Estate for Realtracs) to take their platforms nationwide, the industry has been buzzing. The potential of further nationwide MLSs and the expansion of pre-marketed listings has been one of hottest topics. Now,…
Here, RISMedia CEO John Featherston talks about the continuing shifts, trends and battles ongoing in the industry, highlighted in three must-read stories: – Howard Hanna CEO Hoby Hanna’s outspoken op-ed on MLS governance – A data-ownership-driven partnership between HomeServices and Cotality – Zillow’s new lawsuit against Compass and MRED alleging ‘conspiracy’ to hoard listings. “Whether…
Editor’s note: The COURT REPORT is RISMedia’s weekly look at current and upcoming lawsuits, investigations and other legal developments around real estate. FTC’s antitrust case against Zillow and Redfin to proceed A federal judge in Virginia denied a motion to dismiss the Federal Trade Commission’s (FTC) major antitrust lawsuit against Zillow and Redfin, clearing the…
Zillow posted a strong earnings report for Q1 2026, with revenue up year-over-year as the company launches new consumer-facing initiatives. But in CEO Jeremy Wacksman’s opening remarks to investors yesterday after the report, he specifically framed Zillow’s success as overcoming a housing market in a rut. “We once again outperformed the broader housing market, which…
A federal judge in Virginia has denied a motion to dismiss the Federal Trade Commission’s (FTC) major antitrust lawsuit against Zillow and Redfin, clearing the way for the case to advance. U.S. District Judge Anthony Trenga issued the ruling Wednesday night, rejecting arguments from the two companies that the FTC’s allegations didn’t meet the legal…
Twenty years ago, Zillow’s first marketing move was a product that solved a real problem and got people talking—neighbors comparing Zestimates, consumers saying, “I found this on Zillow” to their agents. No Super Bowl ad. No massive media budget. No TV campaign. That word-of-mouth wasn’t an accident. Every feature had to pass one test: would…
Fierce portal giant competitors Zillow and Realtor.com have announced a new collaboration where, beginning this summer, Zillow Preview pre-market listings will also be available on Realtor.com®—listed as “Realtor.com Preview” listings. The move, being hailed by the portals in a release as setting “a new standard for pre-market transparency,” will allow buyers to see more homes…
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to their database. But what hasn’t existed, until now, is a way to make those listings publicly visible: open to every buyer and searchable by anyone. Zillow Preview changes that. Rather than keeping pre-market listings behind…
An average of 7.6% of potential homebuyers searching on Zillow also shop for rentals, according to Zillow’s new report on “dual shoppers,” highlighting the continued affordability challenges faced across the U.S. as buyers weigh their options. Overall, in the U.S., Zillow found that it is typically $415 cheaper to rent than own (including mortgage payments,…
FirstTeam® has announced that it has joined Zillow Preview, the portal’s new way to bring pre-market home listings into the open, earlier in the listing process. As part of the platform, Zillow stated that FirstTeam®’s 2,300 sales agents in California, Arizona, Idaho, and Washington can now publicly pre-market their listings on Zillow and Trulia before…
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