Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In today’s digital landscape, video isn’t just a trend—its the reigning king of real estate marketing. Algorithms on Instagram, TikTok, YouTube and even Facebook are explicitly designed to…

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As people continuously rely on digital platforms in the age of social media, new careers have found their way into the market. These new careers have ramifications in real estate, as it opens up new avenues for home shopping—and new ways for agents to build their business. Digital platforms designed to share and spread content…

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