Twenty years ago, Zillow’s first marketing move was a product that solved a real problem and got people talking—neighbors comparing Zestimates, consumers saying, “I found this on Zillow” to their agents. No Super Bowl ad. No massive media budget. No TV campaign. That word-of-mouth wasn’t an accident. Every feature had to pass one test: would…
Above (L-R): Jackie Louh, Lisa Sturtevant, Bess Freedman, Christina Pappas, Carrie Little, Michele Harrington and DeAnne Golden (upper row). Anam Hargey, Wendy Forsythe, Marisela Harper, Athena Peterson and Brenda Maher (lower row). During RISMedia’s 5th Annual Rocking in the New Year event on Jan. 8, a cohort of female leaders from across the industry shared…
The experts agree—AI can help make you more efficient and effective. During this session, AI-savvy real estate pros will discuss how they’re utilizing AI to streamline tasks so that they can spend more time where it matters: building business with clients. The session will be part of RISMedia’s 6th Annual Real Estate’s Rocking in the…