(TNS)–Two TikTok users shared posts about a Connecticut property for rent in July — but the property was never available to rent. The property, a three-bedroom home in Harwinton, originally was listed for sale for $599,000 by Hartford County-based Realtor Geena Becker. But on TikTok, the same property was advertised as a rental for $1,400 monthly with utilities…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. The housing market has not exactly been a breeding ground for first-time homebuying in recent years, but that doesn’t mean there aren’t any younger folks interested. Despite continued…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In today’s digital landscape, video isn’t just a trend—its the reigning king of real estate marketing. Algorithms on Instagram, TikTok, YouTube and even Facebook are explicitly designed to…
Real estate agents spend hours planning social posts—Instagram carousels, TikToks, Reels, etc.—but sometimes overlook one of the simplest ways to build visibility online: commenting. Intentional, authentic engagement in the comment section can do more for your reach and reputation than yet another meticulously planned post or yet another Canva graphic. Here’s why it matters, and…