Today’s tech industry is shaped by company valuations, venture capital momentum and shifting expectations of stock-market investors. Yet one of real estate’s most influential technology providers did not emerge from a startup accelerator or public company roadmap. It grew from a most unlikely place: A trade association whose purpose has always been clear–serve Realtors® first.…

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Who would guess that one of real estate’s most relied-upon tech ecosystems used by hundreds of thousands of agents and brokers was quietly built by the largest state real estate association in the U.S.? That’s the surprising story behind Florida Realtors®. While many technology platforms come with investor pitches and VC funding rounds, Florida Realtors®…

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