Incentivizing Buyers: What It Often Takes for a Builder to Get a Deal Done
Wednesday, October 14th, 2026
Editor’s note: This is part one of a two-part story on builder incentives. Part two will focus on what agents and brokers think about incentives, and how they guide buyers. These may be uncomfortable days for many buyers, with mortgage rates in the mid-7s and threatening to go higher if the Fed raises interest rates.…