In his continued movement of expanding seller choice across real estate, Compass CEO Robert Reffkin said he expects “more than 90% of MLSs to have rules that allow sellers to market both Private Exclusives and Coming Soons by the end of the year” during the company’s recent Q2 earnings call. In presenting to investors, Reffkin…
The real estate industry is spending a huge amount of time arguing about who should see a listing and when. It’s an important debate. Sellers deserve transparency and every reasonable opportunity to maximize their home’s value. But we’ve spent very little time talking about the people who can’t buy a home at all. Whether a…
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Above, Josh Jarboe, broker/owner of REMAX Empire Buyers in Kentucky Joe Hayden, in his recent op-ed, criticizes brokerages for innovating outside the MLS while simultaneously admitting sellers deserve choice and flexibility. You can’t have both. The market is evolving, and some brokers are uncomfortable because they can no longer control where consumers search, market and…