Everyone is talking about AI and agent productivity. But has anyone stopped to ask whether AI is helping or hurting your brokerage’s value to agents? Running a brokerage today means more channels, more automation, more data, and a tech stack that keeps growing. Meanwhile, your agents can sign up for an AI tool in five…
Above, Tom Hallex For Tom Hallex, digital systems manager at Alexandria, Virginia-based Corcoran McEnearney, finding and implementing the best technology solutions—and getting agents to adopt them—is mission critical when it comes to driving growth. As part of the brokerage’s digital resources team, Hallex plays an integral role in evaluating new technology, managing the firm’s platforms,…
Editor’s note: The following is the cover story from the December 2025 issue of RISMedia’s Real Estate magazine. As the door closes on 2025, real estate professionals in every market across the country are setting their sights on the promise of better days ahead. But succeeding in the new year will take more than determination…