“I can prove anything by statistics except the truth.” That witticism, attributed to 19th century British orator and statesman George Canning, highlights something that remains extremely relevant today in the information age. While we have nearly unlimited access to data and analysis, they aren’t always—or perhaps often—leading us closer to the answers we seek. Case…

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A record share of home sellers are slashing prices as the housing market increasingly favors buyers, according to new analysis from Redfin.  According to the report, 34.2% of February home sellers lowered their list price—the highest February share in records dating back to 2012, up from 31.5% a year earlier. The data reveals a market…

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Redfin has formally—and publicly—asked Washington-based Northwest MLS (NWMLS) to change its rules and allow home sellers to pre-market their properties. The request, detailed in a letter from Joe Rath, Redfin’s Head of Industry Relations at Rocket Companies, challenges what critics have called one of the most restrictive policies around public marketing across the MLS landscape.…

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As a cascade of “premarketing” partnerships and programs sweep through the industry, Compass International Holdings (CIH), Rocket and Redfin have sent out a letter asking MLSs to change their policies to support phased listing distribution and cease punishments on agents for “seller-directed marketing plans.” The letter, obtained by RISMedia, was seemingly shared with MLSs and…

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The mad dash for premarket power is showing no signs of slowing, as mega-brokerage eXp announced that it is striking a listing partnership with Realtor.com®, Homes.com and ComeHome.com (HouseCanary’s portal in Google Search), just 24 hours after Zillow launched a similar partnership with five other big national companies. Starting next month, eXp agents will be…

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In the culmination of what was a busy year for Rocket Companies, after acquiring both Redfin and Mr. Cooper, the company detailed another large milestone in its recent earnings call with investors—a partnership with Compass. In its own recent earnings call, Compass CEO Robert Reffkin dropped the news that it had entered into a three-year…

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Compass used its fourth-quarter 2025 earnings call to unveil a sweeping three-year exclusive alliance with Rocket Companies that will push the brokerage’s private and coming-soon listings onto Redfin—a direct shot at the “Zillow ban” just weeks after a federal judge handed Compass a significant setback in its antitrust lawsuit against the portal. Under the deal,…

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