HomeServices of America has announced a visual rebrand—including a new logo and website—for the company to better reflect consumers’ need for clarity, connection and confidence in the new reality of real estate. Under the leadership team of President and CEO Chris Kelly, HomeServices of America stated it has evolved from a quiet holding company into…

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Reliance Announces Rebrand as RELIANCEai

Friday, December 12th, 2025

Reliance has announced its sweeping rebrand to RELIANCEai™, marking a bold transformation in the company’s identity and platform direction, and reflecting the industry’s shift toward intelligent, immersive and deeply integrated technology experiences. Founded in 2001, Reliance Network stated that it grew from a small real estate tech team into the enterprise infrastructure behind tens of…

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Celebrating 25 years of success, HomeSmart unveiled a new brand identity today complete with a new logo and messaging for the brand from the stage at its annual premier agent event, Ignite: Growth Summit 2025—back where it all began a quarter of a century ago in Scottsdale, Arizona, in front of agents, brokers and franchise…

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Maine Listings, one of the nation’s oldest statewide MLS organizations, has announced the launch of a new brand identity and the unveiling of a new logo and visual direction that is intended to reflect its mission as a customer-centric, accessible and effective multiple listing service.  The organization, which serves 6,800 real estate professionals statewide, says…

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