A transaction starts with a seller, and ends with a buyer. Everything in between is theoretically flexible—though for many years, not much has changed, as sellers have relied on agents to list properties directly on local MLSs, which subsequently syndicate properties to consumer portals that have the most reach with buyers. Today, the industry faces…

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Above: CRMLS CEO Art Carter Back in 2020, the Clear Cooperation Policy (CCP)—compelling agents to submit properties to the MLS within one day of public marketing—recieved immediate pushback. But the headlines mostly centered on the reactions of ostensible outsiders, including listing startups that filed lawsuits and antitrust law enforcement that flagged the policy as potentially…

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