Editor’s note: This is the second of a three-part series on how agents earn recommendations and referrals from AI. Read part one here. When a prospective buyer asks someone they trust who is the best real estate agent to help them transact, you want your name to be the first one mentioned. What happens when…
What gets people to move? That is a question every real estate professional can answer to some degree. The big picture usually includes the five Ds (divorce, death, diapers, diamonds and diplomas), which are life circumstances that (often) necessitate a home sale and/or purchase—what economists have called non-discretionary moves. But as affordability and mortgage lock-ins…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. As an agent, you’re going to be presenting yourself as an expert in many facets of the business, but one of the strongest ways to attract clients has…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. When a real estate agent takes a look at their calendar on any given day, there’s a good chance a significant chunk of time isn’t spent sitting behind…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. The housing market has not exactly been a breeding ground for first-time homebuying in recent years, but that doesn’t mean there aren’t any younger folks interested. Despite continued…
PropStream announced the return of its Connect to Close webinar series with “Connect to Close: From Plan to Pipeline.” a free three-day virtual event taking place July 21-23, 2026. According to the release, the series is designed for real estate professionals, including agents, investors, wholesalers and acquisition specialists focused on building repeatable systems for lead…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Successful social media content in today’s real estate landscape can sometimes take a bit of effort. Once you perfect your script, shoot your video, edit your post and…
Zillow has launched Zillow Pro℠, its premium membership for real estate agents that provides exclusive tools built to help create more personalized client experiences. Through the new membership, agents are able to invite buyers and sellers into their network to collaborate with them on Zillow, giving agents visibility into their Zillow activity and tools to…
John L. Scott Real Estate announces the rollout of its new AI Home Search capability across its network of more than 3,000 broker websites, introducing a more intuitive and personalized way for consumers to discover properties online. According to the company, online home searches have relied heavily on structured filters such as zip codes, square…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. For years, real estate social media has been dominated by a single aesthetic: flawless. Agents feel immense pressure to maintain a perfectly curated instagram grid filled with pristine,…
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