Editor’s note: In this two-part series, we examine the importance of comprehensive insurance policies for homeowners across the board, and the conversations real estate professionals should be having with clients. Stay tuned for part 2, where we’ll be focusing on flood insurance specifically. It wasn’t so very long ago when acquiring insurance was nothing more…
In last week’s Sunday Showcase, we offered The One-Week Kitchen Test to Take Before Renovating. A week earlier we spotlighted How Owners Can Make Kitchens Look Expensive Without Renovating. Here we present the third kitchen segment of the trilogy . Recent kitchen-based research from Virlo, a short-form video trend intelligence platform, featured smart trash cans…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. As an agent, you’re going to be presenting yourself as an expert in many facets of the business, but one of the strongest ways to attract clients has…
Michael Furino concedes that sometimes, he probably leaves money on the table. “I’m honest with people,” he says. “It probably costs me money once in a while because I’m not in their face and I’m not a hard sell.” But this is exactly what makes Furino successful in the long-run. In July, the top-producing founder…
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As much of the country has been enveloped in scorching heat recently, is it too early to start planning for issues that arise during the cold months? Not in this industry, as deals take months to close and market seasonality can always upend your business. Warm weather is ideal for showing houses, unless there’s a…
The post Cold, Hard Facts: How to Handle Freezing Temps and Clients appeared first on RISMedia.
In last week’s Sunday Showcase, we explained How Owners Can Make Kitchens Look Expensive Without Renovating. Here we spotlight a test for new buyers to conduct before undertaking a renovation. After all, the kitchen will be new to them, and better to get a handle on what’s what before spending money on it. New trend…
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Not so very long ago when people decided they were ready to become homeowners, most didn’t even think to consider a condo. The American Dream was a standalone house. It still is, but with limited inventory in many places and elevated mortgage rates and prices, suddenly a less expensive condo is more logical and achievable…
Industry history says that if there’s one room in the house sellers should ensure is pleasing to the eye when buyers first take a look, it’s the kitchen. The last thing buyers want is to think it needs a total renovation. The good news is there are ways to improve it visually without spending big…
The post How Owners Can Make Kitchens Look Expensive Without Renovating appeared first on RISMedia.
Helping people buy and sell homes is usually a joyous endeavor, guiding them through the often difficult and winding process that leads to shaking hands and house keys being handed over. But there are some situations where getting to the closing is much more difficult and emotional. Death can do that, which is why probate…
Before I entered the world of real estate PR, I spent many years as a news writer and producer at a top station in Philadelphia. I learned how to work under intense pressure while meeting deadlines. I learned the value of fact-checking because it’s better to be right than to be first. I covered everything…
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