What Zillow’s 20-Year Brand Playbook Can Teach Every Real Estate Agent

Wednesday, May 6th, 2026

Twenty years ago, Zillow’s first marketing move was a product that solved a real problem and got people talking—neighbors comparing Zestimates, consumers saying, “I found this on Zillow” to their agents. No Super Bowl ad. No massive media budget. No TV campaign. That word-of-mouth wasn’t an accident. Every feature had to pass one test: would…

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HomeServices of America Unveils Rebrand for New Era of Leadership

Monday, March 2nd, 2026

HomeServices of America has announced a visual rebrand—including a new logo and website—for the company to better reflect consumers’ need for clarity, connection and confidence in the new reality of real estate. Under the leadership team of President and CEO Chris Kelly, HomeServices of America stated it has evolved from a quiet holding company into…

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