How Brokers Are Pivoting Pricing Conversations Amid Rise in AI-Driven Valuations
Friday, October 23rd, 2026
Pricing discussions with sellers is both an art and a science. Comparable listings data have always played a key role in determining asking price, as do algorithmic tools like automated valuation models (AVMs), but real estate agents say those values are a useful starting point—not a final valuation. That’s where their local knowledge about a…