Zillow Announces 28 New ‘Preview’ Partners as Industry Feels Out Premarketing

Friday, April 10th, 2026

Zillow on April 10 announced that an additional 28 brokerages have signed on to be part of its “Zillow Preview” premarketing program, bringing the total to “nearly 60,” according to the portal, as the industry continues to parse out the principles of this strategy. The new companies appear to be mostly large regional brokerages, including…

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