In a matter of weeks this quarter, all the major brokerages partnered with portals to pre-market their listings. Compass routed its pre-market listings to Redfin; Zillow formed its own coalition—with Keller Williams, Berkshire Hathaway HomeServices, RE/MAX, United Real Estate and Side—as it launched Zillow Preview. And eXp Realty announced a “Coming Soon” partnership with Realtor.com®,…
There is a lot of noise in the real estate industry right now. Clear Cooperation. Private listings. Lawsuits. And now a growing push toward exclusive “Coming Soon” and preview platforms. Let me be clear about where HomeSmart stands. Until shown otherwise, we believe listings should be broadly accessible, not restricted to any one platform or…
Momentum seems to be building for Zillow Preview, with the portal announcing the addition of 24 additional brokerages to the program just one week after its launch. According to the company, Zillow Preview is designed to expand early visibility for sellers, agents and buyers at a critical moment in the home shopping journey, and the…