Compass remains in headlines this week as CEO Robert Reffkin addressed the industry’s “shifting stance on phased marketing” in the company’s recent Q1 2026 earnings call, as the brokerage touts new synergies and business growth from its recent acquisitions. Speaking to investors, Reffkin said that he and other Compass executives are “pleased to see several…

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Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to their database. But what hasn’t existed, until now, is a way to make those listings publicly visible: open to every buyer and searchable by anyone.  Zillow Preview changes that. Rather than keeping pre-market listings behind…

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