Zillow Preview Transforms Premarketing From Guesswork to Data-Driven Strategy
Tuesday, April 28th, 2026
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to their database. But what hasn’t existed, until now, is a way to make those listings publicly visible: open to every buyer and searchable by anyone. Zillow Preview changes that. Rather than keeping pre-market listings behind…