Lofty—the CRM and marketing platform for the real estate industry—announced a significant legal and legislative victory following California Governor Gavin Newsom’s signature of Senate Bill 690 (SB 690) into law, eliminating the private right of action for pen register claims under the California Invasion of Privacy Act (CIPA).  According to a release, SB 690 effectively…

Read More

Lofty has announced the release of Lofty MCP Server—a new capability that offers brokerages a secure way to connect with other AI tools, data and proprietary workflows direct from the Lofty platform. According to a release, Lofty’s MCP Server is designed to provide brokerages with the open extensibility needed to maximize AI investments, and enables…

Read More

Lofty, a real estate software company that provides an AI-powered CRM and marketing platform for real estate professionals, has announced the release of three major product innovations that the company says, “collectively underscores the company’s mission over the past decade to deliver practical technology innovations, now with agentic AI at the core, that impact real…

Read More

As we usher in the next phase of artificial intelligence in real estate, Lofty is shifting the focus from siloed, task-oriented tools to proactive, goal-oriented autonomy with Lofty AOS—the industry’s first agentic AI operating system.   While most AI used by agents and brokerages has, until now, primarily responded to prompts and offered insight—still requiring manual…

Read More

Lofty announced the launch of Homeowner Agent, a new AI operating system that aims to help agents monitor leads within an existing database, understand selling intent and automatically nurture their clients with personalized market and property insights. The goal is to eliminate guesswork to ensure agents stay top of mind with their database. Designed for…

Read More

Lofty has announced the launch of Lofty AOS, the first agentic AI operating system for real estate professionals. Designed specifically for brokerage and their agents, Lofty AOS is built to autonomously plan and execute entire workflows, removing common barriers to AI adoption and shifting how real estate professionals leverage artificial intelligence in their businesses, according…

Read More