Zillow Jumps Into Premarketing With Exclusive Listing Partnerships

Tuesday, March 17th, 2026

It was April of 2025 that portal behemoth Zillow announced its “listing access standards,” taking a hard stance against so-called “selective access” to listings. As some brokerages—most notably Compass—pushed for “private exclusive” marketing plans, Zillow argued that properties for sale should be listed everywhere. Just under a year later, the company has joined what has…

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Keller Williams Appoints Patrick Ferry to Advisory and Coaching Role Focused on Digital Marketing and AI

Wednesday, December 17th, 2025

Keller Williams Realty, LLC has named Patrick Ferry to a senior advisory and coaching role within KW Maps Coaching, the company’s training and coaching division. Ferry will serve as a senior advisor in digital marketing and as a full-time coach providing one-on-one and group coaching to Keller Williams-affiliated agents, teams and market centers, according to…

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